Influencer marketing has seen a meteoric rise over the past few years and is now a multi-billion dollar industry. 93% of marketers employ the use of influencers to help promote their brand. The medium is an integral part of the marketing landscape.
It goes without saying that influencer marketing should play a role in strategies for marketing teams who want to expand audience reach. But knowing where to start can be tricky. After all, there are plenty of people out there claiming to be masters in the art of being an online influencer.
If you’re starting in the world of influencers, you might want to know who are the most influential people in the social media space. That’s why we’ve put together 10 of the biggest influencers and how they go about attracting their followers.
These specific influencers might be out of your budget range, but the list acts as a reference point for understanding the type of personality that can draw in audiences. So, read on, and use this article as inspiration for the type of influencer you might want to target for your business.
1) Felix Kjellberg (PewDiePie)
YouTube has been the starting point for many of today’s influencers, and Felix Kjellberg – otherwise known as PewDiePie – is one of the biggest benefactors of the video platform. The Swedish YouTuber rose to fame for filming himself playing video games at a time when no one else was doing it. Today, he has a combined following of 132 million followers across all the major social media channels.
Total followers: 132m
2) Jeffree Star
The business of make-up is booming online, and several influencers are helping to drive it into a new era. One of those with the most influence is Jeffree Star, an entrepreneur with 17m-plus followers on YouTube, 15m-plus on Instagram, and Facebook and Twitter accounts with millions of followers. He first started in 2006, and since then has gone on to become one of the biggest social media influencers around.
Total followers: 42.4m
3) James Charles
The beauty blogger rose to prominence after launching a YouTube channel in 2015 that focused on make-up and beauty. Since then, he has gone on to amass more than 16 million subscribers on his YouTube channel, plus another 16m on Instagram. His key audience consists of teenage girls who are just entering the world of wearing make-up and want advice and tips.
Total followers: 38.5m
4) Lilly Singh
The YouTube star, who made her name with entertaining vlogs, is one of the most recognizable influencers. She’s also the first YouTuber to land a networking gig with her TV show A Little Late Night With Lilly Singh and is the youngest ever presenter on late-night TV. Lilly aims to capitalize on her 33-million-strong following across social media with her venture into the world of television.
Total followers: 33m
5) Dan Middleton
Felix Kjellberg might have started the online gaming revolution, but Dan Middleton continued the trend and created a platform on YouTube that attracts more than 22-million followers. He was the highest-earning YouTuber in 2017, and his key audience is the younger generation, aged between 5-10 years old.
Total followers: 27.3m
6) Alastair Aiken (Ali-A)
Another influencer who has made his name in the world of video games, Alastair Aiken is known for his YouTube vlogs of popular games Call of Duty, Pokemon, and Fortnite. His YouTube channel is the most popular Call of Duty channel in the world, and he has managed to gain plenty of endorsements and sponsorships off its success, including a TV show on British television.
Total followers: 22.6m
7) Joe Sugg
After starting a YouTube channel in 2012, Joe Sugg gained fame with his videos of pranks, challenges, and impressions. Fast-forward eight years, and he now has 21-million followers across the major social media networks. So far he has scored roles in a Spongebob Square Pants movie, while also appearing on British television channel E4 as well as BBC radio.
Total followers: 21m
8) Chiara Ferragni
Chiara Ferragni is an Italian influencer who made her name with her blog titled, Blonde Salad Blog. She is one of the most influential people in fashion and has amassed most of her following on Instagram, where she has more than 17-million followers. What started as a fashion blog has morphed into a global retail business.
Total followers: 19.7m
9) Huda Kattan
The fifth-most searched influencer on YouTube, Huda Kattan, has made a name for herself with videos about make-up and beauty. Huda decided to quit her finance job in Dubai and headed to LA to become a make-up artist. Fast-forward to the present day, and she’s one of the most influential people on the beauty scene. Her company, Huda Beauty, is now valued at over $1b.
Total followers: 6.1m
10) Marie Kondo
Marie Kondo only has five-million viewers, which is relatively low in comparison to many on this list. And yet, despite the lower number, she is regularly the fourth-most searched influencer on Google. This shows that her influence spans wider than her social media channels. She is the most well-known interior design influencer and has published several books about how to keep your home tidy.
Total followers: 5m
Influencing the world
All the influencers on our list have one thing in common: the ability to engage with audiences all over the world. They have achieved the highest level so far for social media influencers, and have shown the importance of connecting with your followers on a human level. There are plenty more influencers out there, each of them creating a following as we speak. Who knows, they could be the next face to help your brand properly to the next level.
Want to learn more about influencing and how it can help build your social media following? Stay tuned for our next ebook, “How to Take Your Brand to the Next Level With Social Media Influencers.”