Facebook Expands Its Video and Stories Ads

It’s taken a while for Facebook Stories to win users favor but after all, they are doing well enough to let Facebook started showing ads in here as well. Since a couple of last weeks, Stories Ads are visible to all users worldwide. Just FYI, Instagram began with its Stories Ads already in January last year. Now it is possible to include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns.

Besides that Facebook is also expanding Video Ad Breaks, although not globally yet. For now, it is “just” 21 more countries, for example, Belgium, Denmark, France, Germany, Netherlands, Portugal, Spain or Sweden. What is really interesting are the first results of Video Ad Breaks. According to Facebook’s research, approximately 70 % of those, who hang on watching till the part with the ad, remain watching up to the end. In other words, it is 70 % of finished AD Break views, and that’s not bad at all 👏👏👏

Instagram Introduces Nametags 

At the beginning of the month, Instagram globally launched scannable nametags, an easy way to add friends in person. Name codes are now available to all users, and it works as a customizable identification card that allows people to find your Instagram profile. Every user can personalize his or her nametag in profile settings. To scan another nametag, you can use the camera or tap “Scan a nametag” when viewing your own. It is also possible to share nametags via messages on Facebook or WhatsApp.

Google Announced Shutting Down Google+

Google’s platform (which over a long period caused many questions about its performance) is declared to be shut down for consumers. The decision follows the revelation of a previously undisclosed security flaw that exposed users’ profile data in March 2018. But don’t get it wrong, it doesn’t mean the entire end. The search giant is now focusing Google+ on enterprise customers, who use it to engage in internal discussions on a secure corporate social network. In the future, the company will be launching new features purpose-built for businesses.

3D Photos in Facebook

Last month Facebook came with a new way of sharing your memories and moments via 3D pictures in both the News Feed and VR. For now, only users with dual-lens Apple smartphones can share 3D photos (iPhone 7+, 8+, X or XS), more phones should be added gradually in the future 🙏📲

And how does this magic work? 3D photos bring scenes to life with depth and movement thanks to technology that captures the distance between the subjects in the foreground and the background. You need to take the picture in the Portrait mode and share it on Facebook as a 3D photo. Easy peasy lemon squeezy.

First Portrait Orientation Shows from Snapchat

The last news from the most favorite teenage social media platform brings us something pretty interesting – the very first shows filmed in the portrait orientation. Snapchat introduced 12 original shows – Snap Originals, which besides its format also let viewers swipe up and step inside an augmented reality (AR) scene from a Show. Moreover, Snap Originals also have Lenses, Filters and other options for users to share experience among friends. Each series is going to be between eight to twelve episodes. The shows are released on a daily base 🎬

Premieres Videos Are On

In April 2018, Facebook implemented a new Premieres video format, which is now open to all global Pages. Premieres videos allow Pages to post the pre-recorded video as live footage, also include ad breaks (and opening more video ad space on Facebook 👉 the video is not displaying only on global Pages, but Facebook Watch as well). Admins can prepare the video up to a week ahead before it is published.

 

Along with this, Facebook launched Top Fans to all eligible Pages, which means those with more than 10 000 fans, and Live Polls available to all Pages.

Facebook Group Chats Enlargement

A new way of communication among the members of Facebook Groups, which is avoiding nonstop alerting, has been introduced by Facebook last days. Facebook is now gradually rolling out the ability for members of Groups to join group chats about specific sub-topics with capacity up to 250 members. Besides that, up to 50 members can start an audio or video calls together. 

FB Strengthen the Brand-influencer Relationship Transparency

The transparency between brands and influencers is quite a hot and well-discussed issue lately. Majority of “high-quality” both influencers and brands had no problem to manifest their cooperation, and Facebook is now making another step towards improving those efforts. Its Branded Content tag got a facelift and changed the post sign “Paid” to “Paid Partnership” and add an “About this Partnership” icon with more information. Along with that Facebook extended the Brand Collabs Manager tool in more countries.

Instagram Desktop Notification

Using Instagram on your desktop computer is still much more limited than on the smartphone, yet it is getting better step by step. Next Instagrams move to make it more comfortable are desktop notifications. If you log in the application using Instagram Lite or Google browser (from any device), you will be asked if you wish to get the notification on the desktop as well. The notifications alert you to new followers, comments, and likes 🔔🔔 

New Restrictions on “Low Quality” Facebook Ads

Facebook is fighting against its users’ bad experience (for example click baits, unexpected content or fake news) as much as possible. Lastly, FB introduced a new set of restrictions and increased penalties for brands which publish “low quality” ads on the platform.

What are those ads? Well, firstly 👎 engagement bait – ads with spammy content asking people to engage with it in specific ways, ads purposefully 👎 withholding information and ads using 👎 sensationalized language.

“Low-quality ads on Facebook, such as ones that include clickbait or direct people to unexpected content, create bad experiences for people and don’t align with our goal of creating meaningful connections between people and businesses. We are now going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction.”

Don’t forget to check the new Facebook Attribution Dashboard giving you more in-depth insight across Facebook apps and services – the whole article is here.

For more information from around the social media world or all ZoomSphere news and updates stay in touch with us on Facebook, Instagram or YouTube!