Working in social media marketing requires a multitude of skills. It requires a specific attitude to being social and the ability to create strategies that establish relationships with individuals. The basis of a good strategy is the ability to relate to a specific set of circumstances and convey this information effectively. And images are one of the best ways to achieve this.
With over a billion and a half users Facebook is the most pervasive social network and essential in any social media marketing strategy.
Sophisticated tools provide advertisers with precise and almost surgical targeting for their messages, but even Founder mark Zuckerberg knows this isn’t enough, “People seek good reasons to visit your fan page to browse images and share them with friends. Advertising is important, but you have to find the key to eviscerate the public’s interest.” Often this key is found in the images a brand produces.Images convey information in an instant – 60,000 times faster than text. That’s why you have a specific duty as a digital marketeer to make the images you use the best ones possible on Facebook. Here are 5 indispensable tips to optimise the images you upload!
1. Every message needs an image
With visual information transmitted at a higher speeds you need to make the most of all your visual opportunities. Mix cover images, profiles pics, and posts, along with quotes, tips, titles, and creative ideas! Thanks to tools like Canva, PicMonkey, and the classic Photoshop, anything is possible.
There are some basic principles of readability with respect to text that should be adhered to when creating images. It’s important to ensure the right contrast between background and text otherwise the message will be hard to read (first image). Try creating a contrasting background with proper transparency in order to glimpse the forms, and try to insert the text at points with a more homogeneous background.
2. Facebook friendly images for your posts
You upload amazing images to your website or blog so make sure that they ‘sell’ your site beautifully when posted to Facebook. Links are shared on Facebook through the preview window that respects precise measurements. Here’s what Facebook suggests:
Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.
Never go below 600 pixels or you risk having a thumbnail image shared and not a larger image, it’s good practice to respect these parameters when loading images to your site or blog to save future headaches. Facebook will centralise the image it previews so make sure the most important elements are centred neatly.
For WordPress users the popular SEO plugin called Yoast lets you upload an optimised image specifically for Facebook so that no chances are taken and your post links will always be shared beautifully. Install the plugin, go to the section dedicated to the social network and upload what you need.
3. Pay attention to compression
You may have noticed that Facebook often compresses images in a barbaric way, and often they don’t give the optimal appearance you must have as digital marketer. Make sure your images sell themselves by uploading the largest size if possible (available sizes: 720 pixels, 960 pixels, 2048 pixels wide) and using PNG format.
4. Create original posts
People often repeat what they have already seen, it’s often not an outright theft of ideas but a simple and unconscious regurgitation. It is easy to be guilty of repeating the same stylistic trends and using the same stock images from the same creative commons websites. Broaden your horizons and utilise more tools the web has to offer .. and your own images as much as possible. There’s an infinite number of free online sites to retrieve images so research the best for your needs as there are some niche options worth trying. Customise the visuals using Canva or Fotor and don’t settle for second best. Find your own style and add your own branding so your images can be immediately recognised.
5. Get your publishing organised!
Always plan your editorial calendar, and use a visual method so you can ‘see’ exactly what is happening with your content in context. At the same time, however, the schedule needs to be flexible so you can move updates, edit posts, and collaborate on ideas. A tool like ZoomSphere can organise your tasks in a snap and it takes a glance to understand what is happening with your publishing schedule. The tool allows for a a simple drag and drop for scheduling and rescheduling too.
And how do you work?
Are better images the cure for your Facebook marketing? What resources are you using in your image creation? We look forward to your advice in the comments too!