The end of the year brought some pretty exciting news as well as the traditional annual round-ups what was the hot stuff across social media in 2018. Let’s go together through the most significant moment of December 2018 and start the new year up-to-date.
Facebook Group Stories Came Out Globally
Facebook Groups seems to be quite a unique format to marketers and their (already a year!) lost engagement in users feed. And Facebook appears to support this, of course not only for brands or companies. Facebook started to test collaborative Stories for Groups and Events already in late 2017. In December 2018 The Social Network rolled out Group Stories option in all regions.
The aim is obvious – to help admins and members engage more within their communities. Adding content to Stories depends on the admin, he or she enables the option, controls what, exactly, is available within Group story feed or delete member stories before they are shared.
YouTube Joined The “Stories” Group
Continuing with Stories, it is obvious, that the format is super popular right now and it is growing across all social media (Instagram, Snapchat, WhatsApp and Facebook). And YouTube doesn’t want to stay behind. Since they launched Stories as well, there are some significant differences. Firstly, it is not for everyone. In this stage, only “eligible creators with 10K+ subscribers” are allowed to share their Stories. Another thing is, that instead of 24 hours the content will last for 7 days. And where could you find them? If they are not there yet, you’ll soon see them in a new bar at the top of the app with Stories from creators you follow.
LinkedIn Is Improving Privacy Settings
The privacy and protection of personal data was a number one topic of 2018, and social media still struggle about it. Recent changes were made on LinkedIn, which lets users decide whether or not their email address could be exported by third parties. The setting is “No” by default right now, so users have to change it by themselves to “Yes”. It will have a huge impact on those marketers who used email addresses from LinkedIn to target ads both on and off the platform. On the other side, the users get higher security around their email addresses.
Instagram Q&As Go Live
The popular format of Questions & Answers between both users and influencers is spreading to Live Streams. Up to now, every user had to wait quite a long time before their question was answered. This is now changed, and Instagram allowed to answer those questions within the Live Stream. To answer the questions, streamer has to post the questions sticker to the Instagram story. This new feature is very useful mainly for influencers, typically for example beauty bloggers. People going Live can also share photos and videos from their camera roll and show the audience some behind-the-scenes content.
The most discussed topics around social media
Every year all the big social media platforms share their annual round-up of the most discussed topics from all around society (politicians, celebrities, events, etc.). Let’s start with the biggest one. In 2018 Facebook the #1 most talked about moment of the year was Women’s Day on March 8. Within the sports events, there is no surprise that the World Cup was one of the most discussed moments. When it comes to prominent figures, the 100th anniversary of Nelson Mandela’s birth was on the top 🎂
Instagram’s review is saying for example that the most used emoji was ❤️, used in comments over 14 billion times. The heart was also popular as a gif. Namely, it was Heart Love Sticker by Arata, the most-used Face Filter in Stories was Heart Eyes. When it comes to interests and communities, ASMR was on the top of trends as well as game Fortnite saw explosive growth. Among the most popular band wins Korean BTS. Top advocacy hashtags were #metoo (1.7 million), #timesup (597K) and #marchforourlives (562K).
Let’s finish 2018 on Twitter. According to the platform, most tweeted about movements was March For Our Lives, #1 US politicians figure to tweet about was Donald Trump, within the celebrities it was again Korean band BTS. The most significant attention among athletes was LeBron James, in the category of show won Saturday Night Live and movies Black Panther.
— Twitter Data (@TwitterData) December 5, 2018
Facebook helps marketers with Ads Inspiration
On Facebook’s site Facebook for Business is a new section meant to help marketers with inspiration while preparing ad creative. The new section offers examples of the most creative and high-performance ads on Facebook, Instagram, Messenger or Audience Network. The site provides the ideas for ad campaigns in the Creative Shop, you can find different examples of creatives or see the best-performance video ads per month.
Instagram declared war on fake followers
At the end of the year, Instagram announced that the social media platform starts to delete fake profiles and followers. If you noticed a drop in your account as well, that might be the reason. Besides that, Instagram said to get rid of likes and comments generated by applications created to make accounts appear more popular than they actually are. The social media platform wants to support trust in the content, which is a hot issue among all social media. Instagram said it would notify users about removed likes, follows, or comments.