Twitter has announced the acquisition of a start-up Chroma Labs behind the popular Chroma Stories app, which provides many filtering options and stylish frames for story content.
It is important to note that the Chroma Stories app is not a platform by itself but a supplemental app. This app allows users to create high-quality story videos for sharing across various platforms, including Snapchat, Instagram, and Facebook.
In the short span of its existence, this app and the team behind it have attracted a large number of users and demonstrated great potential, now recognized by Twitter.
People at Chroma Labs have announced at their website chromalabs.com this acquisition, pointing out that they were happy to have created tools with which “millions of stories” were made. The Chroma team said that they are proud of their work and look forward to continuing their mission at one of the world’s most important platforms, such as Twitter.
And what is Twitter getting with this acquisition?
Kayvon Beykpour, Twitter Product Lead, welcomed at his Twitter profile, the “amazing Chroma Labs team.” He announced that they would be joining Twitter’s “product, design, and eng teams working to give people more creative ways to express themselves on Twitter.”
Twitter’s spokesperson also confirms that Chroma will shut down its business, and future versions of the app will not be available.
By gathering a team of people who have made a significant contribution to the development of stories across platforms, Twitter can provide some enrichment to its text-focused platform.
It is still unclear if Twitter is planning its “stories” or wants to add more visual options to enhance tweet presentation. Whatever it is, it will be interesting to see how the Chroma Labs team contributes to the visualization of tweets, which may make Twitter more attractive to the younger population and increase the number of users.