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Category: News

News and events.

Analytics modules now offer multiple views on engagement

One of the most important statistics produced by ZoomSphere analytics modules is without any doubt a table showing the performance of individual posts. And here are the metrics for which we have decided to offer new practical views.

September 25, 2017

Facebook Halts Ads Distribution in Thailand

Following the death of King Bhumibol the Great, Facebook indefinitely halts ads distribution in the country.

October 14, 2016

We’re first with Facebook Reactions analytics!

Great news from ZoomSphere HQ is that Facebook Reactions data is now included in our Analytics Module! Less than 3 weeks after it was launched globally by Facebook we became the first digital marketing tool to include statistics for all six emojis. We previously wrote how Reactions are a great way for brands to find […]

March 14, 2016

Facebook Reactions: The E-Spot for Brands!

The Basics Facebook finally released their 6 ‘Reaction’ emojis last week and all users should now see them. As you scroll your newsfeed you will see the ‘Like’ button as a call to action on every post and this will still be the default reaction, but holding down (mobile) or hovering over (web) the ‘Like’ button will reveal the other […]

March 1, 2016

Facebook’s ‘Instant Articles’ opening for all publishers

Great news for all publishing brands that use Facebook with the announcement that the platform will be opening up it’s ‘Instant Articles‘ feature for publishers of all sizes. From the 12th of April, coinciding with the F8 Developer conference, the feature rich addition can be used to provide an immersive content experience like never before […]

February 19, 2016

Twitter IS changing its timeline!

On the 6th of February Twitter’s Jack Dorsey reacted to the user meltdown over rumours of timelines changing from reverse chronological order to an algorithm format (a la Facebook). Dorsey was very specific in putting the rumours to rest, perhaps too specific …

February 15, 2016

Twitter to go to 10 000 characters?

This week there have been rumours that Twitter is looking to increase the 140 character limit on the micro-blogging platform to 10 000 characters. The 10 000 character limit matches the limit for direct messages so the positive correlation across the platform make sense. According to Kurt Wagner from re/code a change has been in the pipeline for a […]

January 7, 2016

Bitdefender has 500 million users and they chose ZoomSphere!

Internet security software giant Bitdefender has chosen ZoomSphere as their social media marketing tool. Bitdefender is the world’s leading provider of anti-virus software solutions with over 500 million customers in 100 countries – and that’s why we’re so proud to partner with them! Since 2001 they have been fighting against internet security threats and their applications include web protection, anti-spam, firewalls, […]

December 8, 2015

Social Media Marketing Report: Czech Digital Agencies on Instagram

Czech digital agencies creatively mange some of Central Europe’s biggest brands across social media. With our new connection to Instagram we used ZoomSphere Analytics to see how their sector is using performing in using the platform. We used a cross section of the most creative agencies to examine their successful habits.

December 1, 2015

ZoomSphere is growing in Italy!

ZoomSphere is growing and we now have a New Business Manager for Italy as we expand further across Europe! Meet our new team member Michele Papaleo! Our tool is already available to everyone worldwide but his addition means we know have a extra layer of local support for our Italian customers. Based in Milan Michele brings an intense passion for […]

November 2, 2015

We have a new graphic designer!

We are happy to welcome our new graphic designer Eva Majerová to ZoomSphere! Eva has been busy working in digital agencies for several years and is now bringing her unique and creative style to our marketing and communication departments. She’s already created slick new cover art for our social profiles so watch what else is coming soon! I […]

October 26, 2015

What makes Cathay Pacific so special on social media?

Cathay Pacific has been performing strongly across social media thanks to popular hashtag campaigns supported by beautiful images. The brand has managed success using simple and relatable ideas, that are easy for customers engage with. The airline’s results have been impressive, and their team makes it look easy with social profiles full of interactions from passionate travellers. Dennis Owen is […]

September 16, 2015

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