Thoughts, interviews, and social media news
As you already know, it is not good idea to post the same content to each of your social networks. Each network has a slightly different audience within your target demographic, the content is presented uniquely across platforms, and it is consumed differently too. Facebook is about friendly mass communications with images, video, links and longer texts. Twitter is great for […]
If you already use ZoomSphere then you’ll know that we have a neat help feature built into the tool – the little question mark in the bottom right of the screen. When one of our customers clicks this, it opens a chat window and our Customer Support Team is notified on their desktop, mobile, and […]
On the 6th of February Twitter’s Jack Dorsey reacted to the user meltdown over rumours of timelines changing from reverse chronological order to an algorithm format (a la Facebook). Dorsey was very specific in putting the rumours to rest, perhaps too specific …
Working in social media marketing requires a multitude of skills. It requires a specific attitude to being social and the ability to create strategies that establish relationships with individuals. The basis of a good strategy is the ability to relate to a specific set of circumstances and convey this information effectively. And images are one of the best ways to achieve this.
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Instagram use is exploding and it’s a fertile ground for digital agencies to show off just how creative they are. We searched for the Top 20 Instagram accounts of UK digital agencies to see where they stand in the market and how they were using the platform. ZoomSphere’s ‘Comparisons Module’ allowed us to compare all accounts side-by-side using our […]
Hi! Jakub, founder of Zoomsphere here! Recently I was thinking more deeply about the ways ZoomSphere fits into the workflows of brands and digital agencies that use us. Our Customer Care module is great for teams that work closely together. Any message, comment, or reply, that you receive across any of your connected social media channels can […]
Czech digital agencies creatively mange some of Central Europe’s biggest brands across social media. With our new connection to Instagram we used ZoomSphere Analytics to see how their sector is using performing in using the platform. We used a cross section of the most creative agencies to examine their successful habits.
Facebook is always surprising and inspiring and they’re about bring video to your profile picture. Soon users will be able to add short looping videos to their profile space on the platform for a new way to show off your creativity! The profile space will also be centred and made bigger to make users the most […]
News from Facebook’s Chief Security Officer (CSO) Alex Stamos this week is that the social platform will now notify users if their account has been “compromised by an attacker suspected of working on behalf of a nation-state”. This latest announcement is a first for any social platform to actively warn users about potential attacks by […]
As a software company we understand that there is nothing more frustrating than getting stuck when working with software. Work grinds to a halt and productivity stops. Actually, there is one thing more frustrating, when you can’t get the help you need to move forward. Traditionally software customers would seek help from pre-recorded videos, telephone support, or help desk tickets.
Big brands need social media. The medium provides an opportunity for them to interact personally with a broad base of their customers in one place. Using a social platform they can broadcast to all of them, a segment, or just one person. Customers love to communicate using social media because it’s quick, convenient and transparent. People DO spend a […]