Thoughts, interviews, and social media news
(read time – 4 mins) Social media gives fans, followers, users and customers of a brand, twenty-four hour access to communicate directly with it. Incoming messages can be requests, questions or feedback – all worthy of a response to make customers (or potential customers) feel validated.
Hashtags are a prominent feature across social media platforms and can be easily used by any brand to grow awareness. Hashtags allow you to add searchable keywords for social media posts
Social Media Monitoring monitors social media for specific words or groups of words across a variety of social platforms. The monitoring comes in the form of a specialised search that retrieves recent results from specific services. Monitoring is a quick and easy way to find out what people are saying about your brand, your industry and […]
Day Two of Vienna’s Pioneers 2015 is underway and we wanted to join the fun by taking a look at the impact some of the speakers on Twitter. We selected 10 pioneers and compared their Twitter profiles for some stats – and one speaker’s community is out of this world! Take a look and you’ll […]
Yesterday Periscope, the Twitter live streaming app, launched on Android and generated quite a bit of buzz. Periscope allows you to live stream to other Periscope users and your Periscope Followers using your phone’s camera. You can login with your Twitter account and your Periscope account is waiting. It is super simple to use – […]
This report analyses and compares the activities of leading PR and advertising publications across Facebook. This year to date report reveals which publication is dominating the platform and why. We profiled Ad Week, Advertising Age, Marketing Week, PR Week, Brand Republic, and Campaign Magazine.
As NHL hockey teams battle it out on the ice in the playoffs, we took a look at who is pucking around on social media this month. The teams are facing off on Facebook and all their birds are in a row on Twitter – see who is winning the Social Media Cup this April with […]
This ZoomSphere report takes a look at how ten different digital agency brands from across Europe are performing on social media. We took one regional market at random for each brand and compared them across specific analytics. Zenith Optimedia had too low numbers to compare on it’s regional brand profiles so their umbrella profiles were used […]
This ZoomSphere report details the analytics behind 26 startup accelerator, incubator and VC brands. We investigated which brands were gaining traction within their Facebook and Twitter, social media communities and how they do it. We tracked the following 26 brands to see how they were faring at the start of Q2 2015 (April 1st to April 15th):
The big news from Facebook’s inaugural F8 developer conference is the announcement of Messenger as a stand alone platform. The Messenger Platform will develop it’s own app store for the 600 million users and allow for unique content to be shared between users vis IM.