The Official Blog kolaaas

Category: Social

Thoughts, interviews, and social media news

Shielding your brand’s reputation online 24/7

(read time – 4 mins) Social media gives fans, followers, users and customers of a brand, twenty-four hour access to communicate directly with it. Incoming messages can be requests, questions or feedback – all worthy of a response to make customers (or potential customers) feel validated.

August 5, 2015

How hashtags help grow your social media networks.

Hashtags are a prominent feature across social media platforms and can be easily used by any brand to grow awareness. Hashtags allow you to add searchable keywords for social media posts

July 20, 2015

What can social media monitoring do for your business?

Social Media Monitoring monitors social media for specific words or groups of words across a variety of social platforms. The monitoring comes in the form of a specialised search that retrieves recent results from specific services. Monitoring is a quick and easy way to find out what people are saying about your brand, your industry and […]

June 8, 2015

ZoomSphere Report Pioneers 2015

Cross Section of Pioneers 2015 Speakers on Twitter

Day Two of Vienna’s Pioneers 2015 is underway and we wanted to join the fun by taking a look at the impact some of the speakers on Twitter. We selected 10 pioneers and compared their Twitter profiles for some stats – and one speaker’s community is out of this world! Take a look and you’ll […]

May 29, 2015

What we learnt from our first Periscope broadcast

Yesterday Periscope, the Twitter live streaming app, launched on Android and generated quite a bit of buzz. Periscope allows you to live stream to other Periscope users and your Periscope Followers using your phone’s camera. You can login with your Twitter account and your Periscope account is waiting. It is super simple to use – […]

May 27, 2015

Zoomsphere Report PR and Advertising Publications Across Facebook

PR and Advertising Publications Across Facebook

This report analyses and compares the activities of leading PR and advertising publications across Facebook. This year to date report reveals which publication is dominating the platform and why. We profiled Ad Week, Advertising Age, Marketing Week, PR Week, Brand Republic, and Campaign Magazine.

May 18, 2015

ZoomSphere - Bitly


For digital agencies and brand managers URLs are essential pieces of text. These links that can be made to work harder for brands by using a free link shortening service like Bitly.

May 4, 2015

ZoomSphere Report NHL hockey brands on Twitter

NHL Hockey brands on Facebook and Twitter

As NHL hockey teams battle it out on the ice in the playoffs, we took a look at who is pucking around on social media this month. The teams are facing off on Facebook and all their birds are in a row on Twitter – see who is winning the Social Media Cup this April with […]

April 27, 2015

#TNWEurope Speakers On Twitter

Incredibly #TNWEurope has been trending all over the world thanks to the stellar lineup of startups and tech that descended en masse in Amsterdam for the conference the past two days. To celebrate a successful TNWEurope for 2015

April 24, 2015

ZoomSphere Report Digital Agency Brands Europe

European Digital Agency Brands on Facebook and Twitter

This ZoomSphere report takes a look at how ten different digital agency brands from across Europe are performing on social media. We took one regional market at random for each brand and compared them across specific analytics. Zenith Optimedia had too low numbers to compare on it’s regional brand profiles so their umbrella profiles were used […]

April 23, 2015

Startup Accelerator, Incubator and VC Brands on Facebook and Twitter

This ZoomSphere report details the analytics behind 26 startup accelerator, incubator and VC brands. We investigated which brands were gaining traction within their Facebook and Twitter, social media communities and how they do it. We tracked the following 26 brands to see how they were faring at the start of Q2 2015 (April 1st to April 15th):

April 16, 2015

What’s coming to Facebook: Details from F8 2015

The big news from Facebook’s inaugural F8 developer conference is the announcement of Messenger as a stand alone platform. The Messenger Platform will develop it’s own app store for the 600 million users and allow for unique content to be shared between users vis IM.

March 30, 2015

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