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Category: ZoomSphere

6 Simple Steps to Your Success in Social Media

Social media platforms are convenient and easy to access surfaces for brands, to reach customers, and communicate with their clients and followers. To be successful on these platforms also need a special attention. This special attention basically is about being able to recognize and respond promptly people’s needs. Intuition, self-recognition can be useful in such […]

July 18, 2016

content marketing

New ways to manage your social media messages

ZoomSphere users have grown accustomed to integrating their Customer Care modules with their social media marketing activities. It’s easy to manage incoming messages and keep track of whether one has been resolved or if still needs attention. Each message is managed and ultimately archived from your stream of inquiries . The process is simple and […]

April 20, 2016

What the first Reaction Analytics shows us

Facebook recently introduced its additional reaction types –  Love, Haha, Angry, Wow, and Sad. It is a great opportunity to get deeper insights into the mind’s of our fans. Naturally, LIKE is still the most popular choice because it is the default setting. Each brand needs to make more effort to get LOVE. Each fan […]

April 20, 2016

What we’re thankful for this holiday time.

This is the time of year for enjoying the company of family and friends and reflecting on the year that was. As the year comes to a close we wanted to take a moment and mention what we’re thankful for here at ZoomSphere. Recently our whole team met in Prague for a wrap up of 2015 […]

December 28, 2015

ZoomSphere has Klout

Our new Customer Care Module includes the Klout score of anyone that sends you a message on social media! The score is a number from 0 – 100 that reflects a user’s influence online across platforms. Influence is determined by the number of people that see content you share across eight networks – Facebook, Twitter, Google +, LinkedIn, Wikipedia, FourSquare, and […]

September 22, 2015

What makes Cathay Pacific so special on social media?

Cathay Pacific has been performing strongly across social media thanks to popular hashtag campaigns supported by beautiful images. The brand has managed success using simple and relatable ideas, that are easy for customers engage with. The airline’s results have been impressive, and their team makes it look easy with social profiles full of interactions from passionate travellers. Dennis Owen is […]

September 16, 2015

ZoomSphere’s new functions for Customer Care across social media.

Today we released a brand new module to ZoomSphere – Customer Care.  As a brand management tool we understand the importance of managing customers effectively across social media platforms. Social media is becoming the preferred way for customers to communicate with brands because it is convenient and fast. With increased traffic on these channels it’s […]

September 14, 2015

Raiffeisenbank uses ZoomSphere

Until late 2014 Raiffeisenbank in the Czech Republic had little presence on social media. In November 2014, Jakub Cerny is the bank’s digital marketing specialist and was bought on board to develop a team and a strategy for the high profile financial brand. We discussed how the bank has embraced social media and how integral ZoomSphere […]

August 24, 2015

Changes to Facebook video upload.

(Read time – 4 mins) Facebook recently introduced new video functionality that was first discussed at F8 earlier in the year. Zuckerberg’s network is making sure that video holds pride of place for brands with more features for hosting and customisation. Here are the new ways to work with videos and what it means for brands marketing on […]

July 27, 2015

Twitter removes the 140 character limit from Direct Messages

From next month Twitter will remove the 140 character limit on Direct Messages that users send to each other. The character count that made the platform famous is being relaxed so users who follow each other can send private messages of any length.

June 15, 2015

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