Social media platforms are convenient and easy to access surfaces for brands, to reach customers, and communicate with their clients and followers. To be successful on these platforms also need a special attention. This special attention basically is about being able to recognize and respond promptly people’s needs. Intuition, self-recognition can be useful in such […]
ZoomSphere users have grown accustomed to integrating their Customer Care modules with their social media marketing activities. It’s easy to manage incoming messages and keep track of whether one has been resolved or if still needs attention. Each message is managed and ultimately archived from your stream of inquiries . The process is simple and […]
Facebook recently introduced its additional reaction types – Love, Haha, Angry, Wow, and Sad. It is a great opportunity to get deeper insights into the mind’s of our fans. Naturally, LIKE is still the most popular choice because it is the default setting. Each brand needs to make more effort to get LOVE. Each fan […]
This is the time of year for enjoying the company of family and friends and reflecting on the year that was. As the year comes to a close we wanted to take a moment and mention what we’re thankful for here at ZoomSphere. Recently our whole team met in Prague for a wrap up of 2015 […]
Our new Customer Care Module includes the Klout score of anyone that sends you a message on social media! The score is a number from 0 – 100 that reflects a user’s influence online across platforms. Influence is determined by the number of people that see content you share across eight networks – Facebook, Twitter, Google +, LinkedIn, Wikipedia, FourSquare, and […]
Until late 2014 Raiffeisenbank in the Czech Republic had little presence on social media. In November 2014, Jakub Cerny is the bank’s digital marketing specialist and was bought on board to develop a team and a strategy for the high profile financial brand. We discussed how the bank has embraced social media and how integral ZoomSphere […]
(Read time – 4 mins) Facebook recently introduced new video functionality that was first discussed at F8 earlier in the year. Zuckerberg’s network is making sure that video holds pride of place for brands with more features for hosting and customisation. Here are the new ways to work with videos and what it means for brands marketing on […]
From next month Twitter will remove the 140 character limit on Direct Messages that users send to each other. The character count that made the platform famous is being relaxed so users who follow each other can send private messages of any length.