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Are you wanting to attract customers from your competitors?
Would you like to improve brand loyalty from your existing clients?
If so, then you need to get serious about social media community management. It’s one of the most cost effective ways to increase business revenue.
Read on to discover the key benefits, the challenges you might face, and the best solutions.
Effective community management has numerous advantages.
In recent years, several studies have given an insight into the main rewards your company can expect to see.
Social media community management is also much cheaper than traditional customer support methods such as call centres.
With the right community management tools, the number of support staff required diminishes.
Overheads are also lower as virtual community managers don’t have to be in an office – they can work from anywhere with an internet connection.
When done correctly, brand community management leads to a higher level of customer engagement.
This engagement then enhances customer trust and encourages word of mouth referrals.
However, attempting to manage your communities across multiple social media platforms can prove problematic:
While monitoring several social media sites manually is possible, it’s definitely not recommended.
A few unanswered or ignored customer requests will soon reflect badly on your brand.
The Solution
The best way to manage your communities is through a single all-in-one dashboard.
All your social media channels can be routed into the dashboard, which means you no longer have to ‘channel hop’ to respond to customers, and there’s ZERO RISK of missing important messages and notifications.
At ZoomSphere, our Social Media Community Management tool is industry-leading.
Here’s a rundown of the key features:
In addition, there are labels and tags to categorize communication. This allows team members to assign tasks to others, or mark the status of a task e.g. ‘answered’, ‘waiting’, or ‘ask for review’.
Best of all. Our Social Media Community Management tool is a part of the ZoomSphere Free 31 Day Trial.
Summary
For any business to grow, it needs to truly know it’s customers. That’s why some form of social media community management is a necessity for any ambitious brand.
Those companies that prioritize community management will race ahead, while those that ignore their customers will slowly die.
Which path will your brand take?...
ZoomSphere is the leading Digital Marketing Toolkit for brands and agencies.
We combine awesome analytics and a highly organized workflow to make managing your marketing tasks simple.
Keen to try out our Community Management tool?
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