In ZoomSphere, we refer to non-administered accounts external profiles. This article is facebook-centric. All representation and data will be fed from Facebook external profiles.

Related: A Look into ZoomSphere’s Social Media Feed Module

Overview

ZoomSphere’s Social Media Feed (SMF) Module serves three functions- to monitor your administered accounts, monitor external profiles, and search queries. SMF for external profiles provides you with just as much information as you would have with your administered accounts. It also provides you with feed and statistics interfaces. Currently, ZoomSphere supports Twitter, Google+, YouTube, Facebook, and LinkedIn

Learn how you can monitor your campaigns, competitors, or stay updated with news relevant to you with our RSS Module.

Setting Up

smf competitors set up

  1. Go to your ZoomSphere dashboard and select + NEW MODULE
  2. Beside Module Type, scroll down and select Social Media Feed
  3. Fill in your module names and labels accordingly
  4. Under Connected Profiles tab, connected profiles are not selected by default. Leave it be.
  5. Under External Profiles tab, enter the Facebook URLs of the page you wish to monitor and tick the box Admin Posts/ Tweets.
  6. Select Save Module every time you finish entering an external URL to save it. You may enter an unlimited number of URLs as you wish.
  7. You may leave Search and Alerts & Exports as they are.
    1. Or to change custom selection of labels select Menu on the top left corner and select Settings> Advanced Settings.
      *You need to be a master account to change these settings
  8. Apply rules accordingly with the Rules tool.
    IF: Message Content, Message Recipient, Message Source, Message Type, Message Author Name, Original Post Content
    THEN: Assign to, Email, Set Label, Set Status, Set Tag
  9. Select Save Module again once done

The default view of your newly set up module is the feed. You may view the statistics interface selecting 11-5-2016 8-31-32 AMfrom the module’s dashboard.

Competitors Monitoring Tips

  1. Create separate modules per staff or per client. If you’re an agency handling a number of clients, device a system that allows you to best monitor external profiles.
  2. Consolidate competitors’ top engaging posts and review them.
  3. View competitors engagement. You can get insights on the time your competitors’ fans are actively engaging with them. You may refer to Comparisons Module or view the statistics interface of your for the charts below:
    smf competitors interactions
    The chart above is from the Comparisons Module exhibiting data from brands K, H, and R. The administered account here is K, while H and R are both external profiles. What this tells you is that the competitors’ most active day engaging with fans is Wednesday and Thursday, while brand K’s is on Thursday.
    smf competitors interactions time
    This chart is displayed from SMF Module’s statistics interface. This data is from brand H’s data, which tells us he gets the most incoming messages (comments, tags, mentions, and direct messages) on Wednesday and Thursdays, with available times. You can use these data to post against your competitors during these time periods as well. You can even go as far as launching ads specifically during these hours to target your competitors’ fans.
    smf competitors page summary table
    In addition to viewing engagement, you may check in the Comparisons Module the page summary table on how your brand fares with competition.

Bonus Tips

  1. Sign up for your competitors’ newsletters. You will get their customer-only insights product announcement, sale events, or new product features.
  2. Explore your competitors’ website. You’ll be amazed that what you thought were private information is actually available publicly on their page. For purposes of gaining customer trust, companies now tell their customers important internal data usually available only within their company. Sometimes these data could be number of products sold or company workflow.
  3. Give them a call. Although you are limited with the questions you can ask when giving your competitor’s a call, tailor your questions as if you were a customer. Perhaps you would like to know your competitor’s existing money-back guarantee, product return policies, warranties, or affiliate programs. Ask to be informed well to improve your current systems.

How else do you monitor your competitors? Let us know in the comments below!