What. A. Year. At the end of 2019, social media marketers all over the world were preparing for 2020, thinking about the latest trends for the year ahead and how to build traction with their audiences.
No one could have predicted the seismic events that would happen and rock the entire world, pushing everything else firmly into the background.
Suddenly, the top 20 tips for marketers in 2020 didn’t seem so important while a virus spread from country to country and continent to continent. What followed was a recalibration for everyone. Previous rules were thrown out the window, and we were all left wondering what would come next.
However, with so many questions left unanswered and many marketers looking for guidance, we thought it would be a good idea to put this ebook together. In it, we will explore how brands adapted during Covid-19 and what the future holds for the social media marketing landscape.