Let’s see how successful Facebook is with this goal on its official page: https://www.facebook.com/facebook

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As you can see above, Facebook page fans have only positive emotions there. 🙂 Cool! 91.9% get our old friend LIKE, and getting more that 5% for LOVE is a pretty nice result!

OK, so let’s see which posts received the highest engagement of each emotion:

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As you can see, the same post got the most LIKEs as well as LOVE and WOW, so let’s see it in detail:
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Source: https://www.facebook.com/facebook/videos/10154553970951729/

It was a video post announcing a new feature to support people who are visually impaired. Thumbs up!

NHL clubs

That was Facebook, but what if we talk about NHL clubs!?

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More than 95% of reactions are pure LIKE! Only about 4% give LOVE. Please ice-hockey fans, show them more love! 🙂

Which content aroused the most emotion?

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The most loved post is this one https://www.facebook.com/nhlblackhawks/posts/10154235751344258:0 from the Chicago Blackhawks. Congrats guys! It is a pretty nice piece of love! 😉 Fans were angriest at this post https://www.facebook.com/DETROITREDWINGS/posts/10153740136994139:0 from the
Detroit Red Wings. Naturally! 😮

US Election 2016
Finally let’s take a look at presidential candidates in the. US. What reactions are trending in this segment?
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Again, more than 97.5% are about LIKEs. And which are the most emotional posts?

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It seems that Trump has the most interactive content, but the most emotional content comes from Bernie and his team. Nice battle!


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