Facebook recently introduced its additional reaction types –  Love, Haha, Angry, Wow, and Sad. It is a great opportunity to get deeper insights into the mind’s of our fans.

Naturally, LIKE is still the most popular choice because it is the default setting. Each brand needs to make more effort to get LOVE. Each fan is willing to like your content, but are you able to target this emotion specifically?

Let’s see how successful Facebook is with this goal on its official page: https://www.facebook.com/facebook

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As you can see above, Facebook page fans have only positive emotions there. 🙂 Cool! 91.9% get our old friend LIKE, and getting more that 5% for LOVE is a pretty nice result!

OK, so let’s see which posts received the highest engagement of each emotion:

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As you can see, the same post got the most LIKEs as well as LOVE and WOW, so let’s see it in detail:
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Source: https://www.facebook.com/facebook/videos/10154553970951729/

It was a video post announcing a new feature to support people who are visually impaired. Thumbs up!

NHL clubs

That was Facebook, but what if we talk about NHL clubs!?

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More than 95% of reactions are pure LIKE! Only about 4% give LOVE. Please ice-hockey fans, show them more love! 🙂

Which content aroused the most emotion?

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The most loved post is this one https://www.facebook.com/nhlblackhawks/posts/10154235751344258:0 from the Chicago Blackhawks. Congrats guys! It is a pretty nice piece of love! 😉 Fans were angriest at this post https://www.facebook.com/DETROITREDWINGS/posts/10153740136994139:0 from the
Detroit Red Wings. Naturally! 😮

US Election 2016
Finally let’s take a look at presidential candidates in the. US. What reactions are trending in this segment?
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Again, more than 97.5% are about LIKEs. And which are the most emotional posts?

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It seems that Trump has the most interactive content, but the most emotional content comes from Bernie and his team. Nice battle!

Conclusion

If you are interested in analysing your reactions, use our free tool:
http://www.zoomsphere.com/facebook-reactions-analytics/pages

If you need more data, register at ZoomSphere.com and enjoy complete social media analytics. 😉