Why Do I Need To Be Seen On Instagram?

Let’s put it straight, people love Instagram, and they also love the branded content here (unlike on some other platforms). Altogether, 32 % of all Internet users are on Instagram, and over 60 % of users log in daily, which makes it the second most engaged network after Facebook.

When it comes to brands, there are more than 25 million branded accounts, with 80 % of users following one. The biggest brands know they need to be here (90 % of Top 100 have an account), according to statistics, 60 % of Instagram users discover new products on the platform. And we continue, the engagement with brands is ten times higher than on Facebook, and over a third of Insta users purchased a product online.

Where Do I Find Instagram Ads?

For the first time, Instagram launched ads in 2013 after being bought by Facebook. But not until 2015 every brand or business could advertise, since then it was open for everybody. Nowadays, it’s a natural part of social media marketer’s job to promote the content on Instagram.

You can do it easily right away in the app and support already existing posts or prepare the whole campaign in Facebook Ads Manager.

Promotion of already existing post right in the app.
You can also create a new Instagram campaign in Ads Manager.

Before you start, you have to have your Instagram account connected to Facebook Page. You need to do that only once, since then your Instagram account will be in Ads Manager ready to share promoted content 😉

How Do I Create a Campaign?

After everything is set up with your accounts, you simply start creating a new ad in Ads Manager. If you already create some Facebook Ads in the past, the process will be very familiar to you, and there is nothing to be worried about. Here are the steps you need to follow:

  • Create a new campaign.
  • Next step is to choose campaign objective (about this later, there are a couple of differences compared to Facebook ads).
  • Set the audience. Define the new audience you want to target or use a saved one.
  • Select ad placement – only for Instagram or both Facebook and Instagram.
  • Choose the budget and schedule your ad.
  • Pick the format (about this we’ll talk a bit more later too).
  • Congrats, your ad is done! Afterward, you should analyze and optimize your sponsored content.

Which Campaign Objective Works For Instagram?

The first thing you have to decide is what will be the objective of your future campaign. In Ads Manager, you have currently thirteen available objectives, but only eleven of them are available for Instagram Feed Ads, and seven for Instagram Stories Ads.

Instagram Feed Ads Objectives: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, Engagement, Messages, Conversions, Catalog Sales, and Store Traffic.

Instagram Stories Ads: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, and Conversions.

What Are The Instagram Ads Formats?

Before we get to the formats, it’s good to remind that so far there are only two ad placements – in Feed and Stories. When it comes to formats, the options are a bit wider.

Instagram offers you a total of five different ad formats:

  • Stories Ads
  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
Different Instagram Ads in Feed.

Each type of ad also offers you different kind of call to action button including, for example, Apply Now, Book Now, Learn More, Contact Us, Download, and more… Choose the format according to your goal, whether you want to show more of your products (collections, carousel), or for example, increase brand awareness (simple photo or video).

Instagram Stories Ads.

Last Words…

If you are new with Instagram Ads, and figuring out how much you should spend, don’t over do it, and test what works the best for you. You don’t have to immediately invest thousands and thousands, start low with your budget. Once you see good results, you can increase the amount.

And finally, try it, test it and work with the results. You’ll find easily your own path to go! 💪