Professional networking platform LinkedIn is testing stories feature to improve conversations on the platform. Following on platforms that had already adopted Stories feature, starting from Snapchat in 2013, then Instagram, Facebook, even YouTube, LinkedIn tests what Stories might look like in a professional context. LinkedIn has not yet announced when the Stories feature will be available to everyone but confirmed that they are currently working on it.

As explained by Pete Davies, a Head of content products at LinkedIn:

“Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light”. 

“An Entire Generation Is Growing up With Stories as a Way of Speaking”

Davies explains that so far, LinkedIn has tested LinkedIn stories internally and that they can’t wait to test them with users in the coming months: 

“We have learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say: “and by the way…I noticed you know Linda, could you introduce me”?

Davies also noted that “an entire generation growing up with Stories as a way of speaking; they are more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed.

It should be noted that LinkedIn already had certain testing of functionalities that are very similar to Stories. Specifically, 2018. LinkedIn tested a feature called “Student Voice,” which has released to the U.S. students with the idea of helping people at different universities interact with one another.

Success Recipe – Apply What Has Already Been Proven

It may seem unoriginal that each platform follows the other, but trends indicate that stories are something that young people feel comfortable with above all. In this context, it is logical that platforms are working to move in step.

It remains to be seen when LinkedIn releases all the details that will characterize their Stories, how this functionality that works very well on the other platforms will work on this business network, and whether it is something that users of this network need.

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