Have you ever prepared marvelous thumbnail, cover photo or image which just didn’t fit to social media and the whole effect was gone? Yes, we all went there and learned the lesson. Have this simple guide always at hand and never go wrong again.

Facebook

Let’s start with the Social Network and go through all its formats one by one.

Profile picture: 180 x 180

  • Minimum size of 180 x 180

Cover photo: 820 x 312

  • Minimum size is 400 x 150

Shared Image: 1200 x 630

  • Recommended size of 1200 x 630

Shared Link: 1200 x 628

  • Recommended size of 1200 x 628

Event Image : 1920 x 1080

Twitter

The platform suitable mainly for quick news and information deserves great visuals as well.

Profile photo: 400 x 400

Header Photo: 1500 x 500

In-Stream Photo: 440 x 220

  • Minimum size of 440 x 220

Instagram

Instagram is characteristic of its 1:1 ratio photos shared in feed, so take that square in mind when creating visuals here.

Profile Picture: 110 x 110

  • Image must maintain a 1:1 aspect ratio

Photo Thumbnail: 161 x 161

Photo Size: 1080 x 1080

Instagram Stories: 1080 x 1920

  • Minimum size of 600 x 1067
  • Aspect ratio is 9:16

LinkedIn

Highly professional platform is a place for studio profile pictures and perfect brand design.  

Personal Profile Image: 400 x 400

  • Recommended size is between 400 x 400 and 20 000 x 20 000
  • Minimum 200 x 200

Personal Background Image: 1584 x 396

  • Minimum size of 1192 x 220

Company Logo Image: 300 x 300

  • Recommended and also minimum size of 300 x 300

Square Logo: 60 x 60

Company Cover Image: 1536 x 768

  • Minimum size of 1192 x 220

Banner Image for Company Images: 646 x 220

  • Minimum size of 646 x 220

Shared Image or Link: 1200 x 628

YouTube

The last one is a video platform. Don’t forget to add your videos right thumbnails to aim better reach.

Channel Profile Image: 800 x 800

Channel Cover Photo: 2560 x 1440

Video Uploads: 1280 x 720

  • Videos must maintain a 16:9 aspect ratio
  • Minimum size at 1280 x 720

“I get 100% open rate’, said no one ever.”

Mari Smith, marismith.com