The ZoomSphere Blog

  1. Corporate Social Media Success Requires A Social Media Tool

    Big brands need social media. The medium provides an opportunity for them to interact personally with a broad base of their customers in one place. Using a social platform they can broadcast to all of them, a segment, or just one person. Customers love to communicate using social media because it’s quick, convenient and transparent. People DO spend a […]

  2. Raiffeisenbank uses ZoomSphere

    Until late 2014 Raiffeisenbank in the Czech Republic had little presence on social media. In November 2014, Jakub Cerny is the bank’s digital marketing specialist and was bought on board to develop a team and a strategy for the high profile financial brand. We discussed how the bank has embraced social media and how integral ZoomSphere […]

  3. Shielding your brand’s reputation online 24/7

    (read time – 4 mins) Social media gives fans, followers, users and customers of a brand, twenty-four hour access to communicate directly with it. Incoming messages can be requests, questions or feedback – all worthy of a response to make customers (or potential customers) feel validated.

  4. Changes to Facebook video upload.

    (Read time – 4 mins) Facebook recently introduced new video functionality that was first discussed at F8 earlier in the year. Zuckerberg’s network is making sure that video holds pride of place for brands with more features for hosting and customisation. Here are the new ways to work with videos and what it means for brands marketing on […]

  5. How hashtags help grow your social media networks.

    Hashtags are a prominent feature across social media platforms and can be easily used by any brand to grow awareness. Hashtags allow you to add searchable keywords for social media posts

  6. Twitter removes the 140 character limit from Direct Messages

    From next month Twitter will remove the 140 character limit on Direct Messages that users send to each other. The character count that made the platform famous is being relaxed so users who follow each other can send private messages of any length.

  7. What can social media monitoring do for your business?

    Social Media Monitoring monitors social media for specific words or groups of words across a variety of social platforms. The monitoring comes in the form of a specialised search that retrieves recent results from specific services. Monitoring is a quick and easy way to find out what people are saying about your brand, your industry and […]

  8. Cross Section of Pioneers 2015 Speakers on Twitter

    Day Two of Vienna’s Pioneers 2015 is underway and we wanted to join the fun by taking a look at the impact some of the speakers on Twitter. We selected 10 pioneers and compared their Twitter profiles for some stats – and one speaker’s community is out of this world! Take a look and you’ll […]

  9. What we learnt from our first Periscope broadcast

    Yesterday Periscope, the Twitter live streaming app, launched on Android and generated quite a bit of buzz. Periscope allows you to live stream to other Periscope users and your Periscope Followers using your phone’s camera. You can login with your Twitter account and your Periscope account is waiting. It is super simple to use – […]

  10. PR and Advertising Publications Across Facebook

    This report analyses and compares the activities of leading PR and advertising publications across Facebook. This year to date report reveals which publication is dominating the platform and why. We profiled Ad Week, Advertising Age, Marketing Week, PR Week, Brand Republic, and Campaign Magazine.

  11. Česká spořitelna uses ZoomSphere

    We sat down with Ctibor Jappel, the Online Reputation Manager for Česká spořitelna, to find how ZoomSphere is working with one Europe’s most awarded banks.

  12. ZoomSphere welcomes SYMBIO

    ZoomSphere is proud to announce a partnership with our new client SYMBIO! SYMBIO is a multi award winning advertising agency from Prague and they’re the latest members of the ZoomSphere team.  Since 2008 SYMBIO has been delivering award winning (36 awards so far!) campaigns to high profile brands throughout Europe. The 40 person team specialises in websites, mobile apps, and online digital campaigns. […]

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