Your audiences like consistency. When they watch episodes after episodes of your podcast, they will have a favorite section. They like to know what’s coming up next. This is why it is recommended you stick to a particular content format.
Here are the most popular content formats for podcasts. All of them have a devoted fan base and come with their own set of pros and cons. Let’s check out.
The format is simple. There is a group of hosts or a single host. There is a guest. The hosts have a set of questions that they want to ask the host. Or a topic that they want to hash it out over coffee.
The audience is also involved in a section where hosts open it up for questioning. It is one of the most popular types of podcasts for a reason. The hosts get to tell their story, and the audience has the chance to learn from their experience and interact with their idols.
It is ideal if guests belong to the same background, as sticking to a genre helps you in creating loyal audiences.
One such popular podcast is ‘How I Got There’, hosted by Matt Stadlen. Guests such as David Lammy and Sir Simon Schama have come in the podcast and talked about what steps they took in the profession that led them to the height of success.
- The conversation is all-natural, and there is no strict format. So, there is very little editing required.
- Arranging guests is a tremendous task, which can be difficult for new podcasts.
- There are many interview podcasts out there, and you really need something unique to make an impression in this category.
This is a very entertaining, very engaging, and popular podcast format for all the right reasons. It is like two friends talking about things that are current, and trending. There could be multiple hosts and the topic could be anything from famous rappers to the latest invention in tech.
The great thing about this type of broadcast is that they are fun for the audience, and usually wrap up within an hour. Listeners can get easily attracted to the controversial opinions, personalities of the hosts, or the topic. It’s like watching your favorite team fight against another. The audience is always rooting out for one host because they connect to that point of view.
A popular podcast in this category is ‘Two Psychologists Four Beers’, where two psychologists drink at least four beers while they are arguing about various topics in all ensuing hilarity.
- There is almost no structure, so minimal planning is required. At best, you need to know the topic you are going to discuss and the touchpoints.
- Someone always has something to say even if one of the hosts run out of material.
- You need creativity, and you need to live up to the controversial tag which could be a daunting task.
You need some planning to do an educational podcast because they are usually more difficult than the controversial version. There must a topic, lessons, and conclusion for the audience. The aim is to teach the audience, so you better make sure that the podcast benefits the audience or the chances are high that it will not go well. This kind of podcasts make for a great listen when people are commuting, or multitasking.
- If you provide high-quality information, your audience will return for more.
- You can simply create some extra content in a downloadable format that you can even monetize easily.
- Not every topic can be taught in a podcast. Some of them might need visuals, and that limits the audience who cannot watch the podcast. So, make sure the concept is understandable through audio.
Soliloquy or solo casts are podcasts where a single host just talks about any topic and provides their take on things. You, as the host, get to connect with the audience at a very personal level. The audience can tune into your thinking and can become very loyal fans of the show. You can also bring in guests to mix things up.
- There is no fixed scheduling involved. Your subscribers will be notified when you have uploaded an episode.
- The connection with the audience is personal. This means a great deal of loyalty.
- You need to be able to talk on your own.
You are telling true stories on your podcasts. This is usually non-fiction. So, there has to be some investigation and research behind the podcasts. You can add a lot of clippings of other videos or shows to provide supportive proof, or narration to give your audience a complete story. You can tell a single story in the whole season, or have a collection of short stories based on true crime, mysterious disappearances, and topics like that.
- These shows can be highly addictive if you can create good content.
- You can be as creative with the story as you want.
- The production value should be of good quality because people need to feel engaged, or they will fall off the bandwagon soon as the stories start to decline.
- You need to have an exact structure, lots of editing, lots of research behind every story. There is no ad-hoc storytelling, or your audience will get bored quickly.
The Wrap Up
As you can see, deciding the right content format could play an important role in determining the success of your podcast. So, take steps in the right direction from the square one, and EXCEL!
And if you are interested in both podcasts and more digital marketing tips & tricks, make sure you listen to our podcasts 👇👇