In today’s content-driven world of social media, it is becoming a challenge to be fully informed with precious news and data. There are neat tricks to help us overcome this tech-borne hurdle by aggregating RSS feeds on news relevant to us. One way is to use RSS.
ZoomSphere’s RSS Module helps you aggregate RSS feeds on any topic you wish to track and monitor. In this article, we’ll talk about how you can utlize our RSS Module using Google Alerts.
This is part 6 of a 6 part module:
- Part 1 Analytics Module
- Part 2 Comparison Module
- Part 3 Publisher Module
- Part 4 Social Media Feed Module
- Part 5 Customer Care Module
- Part 6 RSS Module
ZoomSphere’s RSS Module is straightforward and simple. It provides you with a feed of the RSS you’re tracking. You can use our RSS module when you are tracking and monitoring certain keywords. For example, you have a client in the finance industry and you want to track mergers, you’d want to track the keyword “mergers”, “buyouts”, and other relevant keywords pertaining to finance. Additionally, you may use ZoomSphere’s RSS Module to track competitors.
This process involves using Google Alerts. Make sure you sign up an account with Google to access Google Alerts.
- Create your Google Alerts here.
- Make sure to select Deliver to RSS Feed, and then save the alert.
- Select “+ NEW MODULE” from your ZoomSphere dashboard.
- Beside “Module Type”, scroll down and select Customer Care.
- Fill in your module names and labels accordingly.
- Go back to your Google Alerts, and beside your alerts, click
- Copy the URL and paste the link to your RSS
- Save module once done.
- If you need to update your RSS URL, you may edit your module by selecting
RSS Module Tips
- Specify your keywords – Don’t track broad keywords that would feed your RSS a list of broad stories. Input as many keywords as possible to let the result filter within those keywords.
- Track in real time – Although Google Alerts offer you to track by the day or week, select “as it happens” to track in real time.
- Create separate modules – Track various RSS feeds separately. You wouldn’t want to mix RSS feeds tracking an exhaustive list of keywords and phrases.
- Track PR activity – if you just launched a new product, you may track bloggers and news sites publishing about your brand.
- Track competitors – use the competitor’s brand names or keywords specific to them like slogans.
- Monitor your campaigns – if for example you’re running a hashtag campaign, you can use this module to track activity.
What do you think about our RSS Module? Do you have any suggestions for improvement? Let us know in the comments. We’d love to hear your feedback!