In only one month so many things happen in the world of social media platforms! And September was super exciting month to follow them all. We chose the seven most important for anyone touching this field to stay up to date! ⚡
Facebook recent breach hits around 50 million users
At the end of September, Tuesday afternoon the 25th, Facebook discovered a security issue affecting almost 50 million users. The problem was announced by the company on Friday 29th. In their statement, Facebook said:
“Our investigation is still in its early stages. But it’s clear that attackers exploited a vulnerability in Facebook’s code that impacted “View As”, a feature that lets people see what their own profile looks like to someone else. This allowed them to steal Facebook access tokens which they could then use to take over people’s accounts.”
In response to that company took a precautionary step and reset the access token not only to those 50 million affected users but also another 40 million accounts. About 90 million users had to log back into Facebook and re-enter their password.
Thanks to this security issue, shares of Facebook fell down about 3 percent during on Friday (about $13 billion of its value). In last updates, Facebook warned about the possibility that other apps and services allowing users to log via Facebook account, could have been affected as well.
Instagram founders are leaving the Facebook-owned app
At 24th September the two co-founders of one of the biggest social media platform announced they are leaving that giant owned by Facebook. Kevin Systrom and Mike Krieger founded Instagram in 2010, two years later they sold it to Facebook for 1 billion dollars (nowadays its price is around 100 billion), and now they are leaving the app as former CEO (Systrom) and CTO (Krieger).
According to several sources, it seems that the tension between Instagram and Facebook’s leadership regarding Instagram’s autonomy was the reason for those changes. Instagram was promised to run independently but this year in May Instagram’s former vice president of Product Kevin Weil was replaced by Adam Mosseri, former vice president of Facebook News Feed.
And it is just Adam Mosseri who was now named as the Head of Instagram (starting 2nd October). Systrom and Krieger left Instagram with words: “We’re planning on leaving Instagram to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Aren’t you pretty excited, what will they do next? We are! 🤗
New account transparency tools on Instagram
At the turn of the month, Instagram announced new tools to keep the platform safe. Firstly, Instagram is increasing access to verify the accounts with a massive number of followers (blue verified badge confirming the authentic presence of a notable public figure, celebrity, global brand or entity). Instagram enabled to those accounts to get the badge via a form within the Instagram app.
Secondly, it is new “About This Account” in Profile of accounts reaching many people on Instagram. It is located in the accounts menu, and users can see the date the account joined Instagram, the country where the account is established, accounts with shared followers, any username changes in the last year and any ads the account is currently running.
Lastly, Instagram users will be soon able to use third-party authenticator apps to log into the Instagram account. The aim of this is to make things easier and safer for users to securely log into Instagram thanks to two-factor authentication. You find this feature in Settings as “Two-Factor Authentication”.
Shopping in Instagram Stories
In June of this year Instagram was testing its new feature Shopping in Stories with a select number of e-commerce brands, and since September, the company is expanding it globally. According to Instagram, 90 million accounts have engaged with Shopping in Stories per month since it began testing the e-commerce feature.
From now brands can add the shopping bag icon on any product in Stories, which leads users to see more product information, images or links. This Instagrams step is pretty evident with more than 400 million accounts coming to Stories every day, and one-third of most-viewed stories are coming from business. Besides that, it is the safest way how to find out if the possible single app for shopping would make sense for Instagram.
Apart from that, Instagram is also launching a Shopping tab in Explore with Shopping posts personalized based on both the brands a user follows and brands that they may be interested in discovering. This feature is scheduled to go globally in next weeks.
New Facebook Ads
Not only the comfort of its users but also of brands and companies is a priority for Facebook. In last weeks it came with new ads possibilities for different occasions. Previously called Dynamic Ads for travel for flight are renamed Flight Ads and let airlines and airfare apps go further usual retargeting ad tactics. That means targeting their ads based on a user’s visits to flight-related Facebook Pages, websites and apps.
But that’s not all. The holidays are just behind the corner, so it’s time for brands and companies to prepare its communication for that 🦃🎁🍾 And Facebook is coming just in time with tools helping businesses visually merchandise their products at the festive season. There are special overlays for dynamic ads and holiday-specific templates and stickers in the video creation kit.
Snapchat is revealing current trends
The most popular app among teen users has released its monthly report “Snap Chatter”. In this report, Snapchat highlights the most discussed and trending topics among its users. And what are those? The most notable trending topic around the world in August was the celebration of Eid al-Adha, Independence Day, also Father’s Day, Mother’s Day and National Sister’s Day. Trending entertainment in the US was for example movie To All the Boys I’ve Loved Before, Slender Man or Crazy Rich Asians. Top trending celebrities were in August Aretha Franklin, Travis Scott, and Nicki Minaj.
New Ads options on Snapchat too
Let’s stay a bit longer with Snapchat, which is also adding new ads options before the festive season. Snap announced a range of new ad tools and options. Most of them are aiming at driving direct response and guiding Snapchat users through to purchases directly from the app. It includes shoppable “Collections” ads with tappable thumbnails under the ad and new option enabling retailers to upload their product catalog feeds, which they will then be able to use in Collections and other advertisements.