Not only does is it shrink your URL to take up less space, which is great for Tweets, but it also tracks the number of clicks automatically. The beauty of Bitly is that it is simple, fast and free. To shorten any link just drop the URL into the box at the top of the screen.
One of bit.ly’s strengths is analytics. You can find out how many hits your link received, where those hits came from, what platforms and browsers visitors are using, and their location. You can even view a breakdown of statistics by time and simple graphs deliver the info quickly.
Bit.ly also gives you the chance to edit your bitlinks so you can brand and name them to suit their purpose! This URL shortening service has a very simple UI and provides great insights into who is clicking on your content, where and when.