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Tag: Facebook

Facebook’s ‘Instant Articles’ opening for all publishers

Great news for all publishing brands that use Facebook with the announcement that the platform will be opening up it’s ‘Instant Articles‘ feature for publishers of all sizes. From the 12th of April, coinciding with the F8 Developer conference, the feature rich addition can be used to provide an immersive content experience like never before […]

February 19, 2016

5 Tips To Optimise Facebook Images For Content Marketing

Working in social media marketing requires a multitude of skills. It requires a specific attitude to being social and the ability to create strategies that establish relationships with individuals. The basis of a good strategy is the ability to relate to a specific set of circumstances and convey this information effectively. And images are one of the best ways to achieve this.

February 10, 2016

Video is coming to Facebook profiles!

Facebook is always surprising and inspiring and they’re about bring video to your profile picture. Soon users will be able to add short looping videos to their profile space on the platform for a new way to show off your creativity! The profile space will also be centred and made bigger to make users the most […]

November 26, 2015

Facebook will now notify you if your account is being hacked … by a government!

News from Facebook’s Chief Security Officer (CSO) Alex Stamos this week is that the social platform will now notify users if their account has been “compromised by an attacker suspected of working on behalf of a nation-state”. This latest announcement is a first for any social platform to actively warn users about potential attacks by […]

October 20, 2015

Changes to Facebook video upload.

(Read time – 4 mins) Facebook recently introduced new video functionality that was first discussed at F8 earlier in the year. Zuckerberg’s network is making sure that video holds pride of place for brands with more features for hosting and customisation. Here are the new ways to work with videos and what it means for brands marketing on […]

July 27, 2015

ZoomSphere Report Digital Agency Brands Europe

European Digital Agency Brands on Facebook and Twitter

This ZoomSphere report takes a look at how ten different digital agency brands from across Europe are performing on social media. We took one regional market at random for each brand and compared them across specific analytics. Zenith Optimedia had too low numbers to compare on it’s regional brand profiles so their umbrella profiles were used […]

April 23, 2015

What’s coming to Facebook: Details from F8 2015

The big news from Facebook’s inaugural F8 developer conference is the announcement of Messenger as a stand alone platform. The Messenger Platform will develop it’s own app store for the 600 million users and allow for unique content to be shared between users vis IM.

March 30, 2015

ZoomSphere Guide to Twitter Metrics Social Media Tool

ZoomSphere’s Guide To Twitter Metrics

This is a guide to all the terms used to describe Twitter statistics within an Analytics Module in ZoomSphere. It follows the terms as they appear down each menu item, so open the guide and use it along side the Module.

March 9, 2015

ZoomSphere Guide to Facebook Metrics Social Media Tool

ZoomSphere’s Guide To Facebook Metrics

This is a guide to all the terms used to describe Facebook statistics within an Analytics Module in ZoomSphere. It follows the terms as they appear down each menu item, so open the guide and use it along side the Module. The definitions for Page Users and Fans and their breakdown are very straightforward and so the […]

March 6, 2015

ZoomSphere Guide to targeting Facebook posts Social Media Tool

Why and how businesses should be targeting their Facebook posts.

The ability to target Facebook posts to a particular demographic of your audience is a powerful way of delivering content that is better capable of engaging them –  and with Facebook’s algorithms, engagement is key! Facebook lets you select an audience for your posts based on subsets of your Likers. Gender, relationship status, educational status, age, location, language […]

February 26, 2015

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