One in particular that highlights the power of ZoomSphere is our Search Tool within our Social Media Feed Module. Imagine a powerful search engine that simultaneously searches all major social media website at your disposal. That’s exactly what this tool offers.

When creating online marketing campaigns, it is essential to gather information relevant to your objectives. ZoomSphere’s Search Tool is a means to supplement your online research needs.

Since the creation of the world wide web, the world’s biggest internet players like Amazon, Google, and more now packs an astonishing 1.2 million terabytes worth of data. It’s like the internet has become a large bowl of Reeses, Skittles, and m&m’s, all mixed together. Cruel yes? And to actually handpick only the red m&ms will take great effort. The point being is that you will spend a lot of hours searching for specific information relevant to your campaign if you just use search.

How it Works

ZoomSphere’s Search Tool utilizes top social media platform’s search engine such as Facebook, LinkedIn, Twitter, and Google Plus. Additionally we have also indexed key websites and forums. For a list of all indexed platforms, click here. When you use our search tool, you can enter any query and instantly the engine populates it with recent, relevant information about your keywords. Instead of using each platform’s search bar like you would search on www.twitter.com/search-home or facebook’s search bar, you now have only one place to perform your search.

Setting Up

The Search Tool can be found within your Social Media Feed Module.

  1. Select + NEW MODULE from your ZoomSphere dashboard.
  2. Beside “Module Type” scroll down and select Social Media Feed.
  3. Enter your Keywords or Phrases in the text box as seen below and select Test Query.
  4. Select your preferred language. The tool currently supports Ar, Bg, Aa, Cs, Da, De, El, En, Es, Fr, Hu, Hr, Id, It, Nl, Pl, Pt, Ro, Ru, Sk, Sv, Tr. This means your search is country specific as well.
  5. You may leave Alerts & Exports as they are.
    1. Or to change “custom selection of labels” select Menu on the top left corner and select Settings> Advanced Settings.
      *You need to be a master account to change these settings
  6. Apply rules accordingly with the Rules tab.
    IF: Message Content, Message Recipient, Message Source, Message Type, Message Author Name, Original Post Content
    THEN: Assign to, Email, Set Label, Set Status, Set Tag
  7. Click Save Module once you’re done with your query.

Examples

In this example, the keyword is “startup” and in a matter of seconds, the engine provided me with 2,899 mentions of the word across supported social media platforms. As of writing this article, the search tool also provided me with real time results dated Nov 14, 2016 9:00 am and earlier. Scrolling down further, I saw very relevant topics on the topic “startup

search tool set up
search tool results

Search Tips

  1. Save your search query by itself –  you may save you search as a stand alone module to appear on your dashboard. This enables you to monitor your searches without other nuances.
  2. Socialize – the point of social media is to socialize in its basic sense. Use the search tool to start conversations with people. In the screenshot below, you have just as many functions as you have with the social media feed module for your administered and external profiles. You can assign, tag, reply, and retweet from your interface.
    search tool labels
  3. Social Listening – one of the main objectives of this tool is to listen to people’s views and discussion about a particular topic. This is insightful because you can immediately get 3rd party opinions or information about the keyword.
  4. Search Tricks – select “show search tips” to narrow down your search further. Don’t mind the bacon. No animals were harmed in the making of this tool. 😉
    search tool search_tips
  5. Competitor Monitoring – If you’ve used ZoomSphere, you’ll be amazed at just how many ways you are able to monitor your competition. Our Search Tool is another addition to the formula. If your competitors are currently running a campaign, you may search for their brand name or campaign name on the search tool. You’ll be amazed at the results.
  6. Monitor your own campaigns – Likewise, if you are able to monitor your competitor’s campaigns, you can also monitor yours. You may also track PR activity on your brand or campaigns. For example you may monitor bloggers writing about your product launch.

What other features would you like to see in our search tool? Share your thoughts in the comments below. We’d love to hear from you!