What Is A Facebook Group?

Before we start, it is good to make sure we all know perfectly, what is going on, when it comes to talk about Facebook Group. Here is a word about it from Facebook:

“While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content.”

It is super-easy to create. Simply, go to Groups on your homepage, and go for “Create Group”. Then set everything up, and let things happen.

Why Should You Care?

Facebook Groups seems to be an exciting solution after the significant algorithm change Facebook did last year. It is because the statistics that are showing higher levels of engagement than regular Pages. Also, posts from Groups are given more elevated status in the News Feed algorithm.

Basically, Facebook Groups are a very interesting way to generate more publicity and awareness together with your Page. And here is how to gain the best results👇👌

Create The Feeling of Exclusiveness

Facebook Group is not for everyone. Only you can permit others to join it. No matter if you choose to create a private or secret group (the difference is that private groups can be found in the search, secret groups cannot). In other words, at some level, the exclusiveness is here built by default.

Mainly you should focus on the content you share here, and make the members feel they are at the source of something exciting. Something they won’t find anywhere else. You can share with them exclusive articles, special offers or make sure they get to this kind of information in advance.

Build Strong Community

This point seems to me being the most important one and making the concept of Facebook Groups really interesting. A strong community is your goal to achieve high-quality engagement. Building it within a feed and regular Facebook thread is way much more complicated on such level.

How to do it? Make sure to communicate with members, support the topic that is connecting you all (restaurant owners, technology fans, mummies at home and so on…), and let everyone have the space to express themselves.

Start Discussions

This one is close to the previous point. Your Facebook Group can turn into a perfect forum. Share current and trending topics, articles, and give members the opportunity to discuss it. Once you build up a well-focused group of professionals or people with the same interest, you can gain (besides other) a great insight into your target group.

Promote Your Events

Facebook Groups are a perfect place to let people (the right people!) know about your events. You can share the classic ones – meetings, trade shows you are participating, etc., or alerts for your LIVE broadcasting for example. Your spent time and energy will be pushed up a little bit more (or a lot more) than in feed.

Be Strict On Your Own Rules

Groups have some rules by default, but there are some you can choose and set both technically and your own rules. This way you can ensure the mood and the style of communication you want to achieve in Group.

And that’s not all. You should be very strict especially on rules connected to you! It means to dutifully response to all post, questions or comments going to you. Also, try to post regularly and don’t let the Group die by the lack of activity. And once more, response! I am serious.

Long Story Short

Facebook Groups are an excellent opportunity for you to gain more engagement and boost your brand awareness. If you are seeking for the community and better relationship within your field of business, this is exactly your way! There are few simple steps to make sure you can get the most use out of it, and maybe even a little bit trick the Facebook News Feed algorithm 🤞🤞

The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.

Lele Pons