The announcement came on Friday from Twitter’s Direct Messages Product Manager –

We’ve done a lot to improve Direct Messages over the past year and have much more exciting work on the horizon. One change coming in July that we want to make you aware of now (and first!) is the removal of the 140 character limit in Direct Messages.

The change is interesting from Twitter as it seems that they’re vying for the best of both worlds – to have a unique social media platform, but also a place where people can send ‘normal’ messages without going to Facebook, What’sApp etc. The move is great for brands who don’t have will no longer have to limit customer service to 140 characters or send multiple (read time consuming) smaller messages instead of one.