The internet is great for a lot of things like sharing photos, keeping in touch with long-distance connections, keeping that stupid thing you said five years ago so it can chase you again. According to Twitter, that last part can prevent people from tweeting as often as they want, so it tests a feature called “Fleets.” Fleets are basically the Twitter version of Stories.
Twitter began testing Fleets in Brasil on Wednesday. Brasil was not chosen by chance but was selected as the place where people talk the most through Twitter. Fleets let you publish photos, short videos, and text that disappears completely after 24 hours. Unlike tweets, new Fleets cannot receive likes, replies, or retweets.
According to Twitter: “People have told us in early research that because of Fleets disappear, they feel more willing to share casual, everyday thoughts. W hope that people who don’t usually feel comfortable Tweeting use Fleets to share musings about what’s on their mind.”
To stay clear, it should be emphasized that Fleets are not non-public. They are just less accessible than classic tweets. You can always visit someone’s public Twitter profile and tap to see his fleets, even if you don’t follow them. Characteristically, their fleets won’t circulate Twitter’s network, show up in Search or Moments, and it can’t be embedded on an external website.
Twitter’s development of its own Stories-like feature is not a surprise itself. The surprise is that they have not done it so far. The fact is that Twitter is one of the last major social platforms to test and introduce the Stories format. They are known to have been first introduced by Snapchat in 2013 and subsequently adopted by Instagram, Facebook, WhatsUp, YouTube, and even LinkedIn.
Now, Fleets provide the perception that Twitter has moved forward, as disappearing posts have become a popular way to share content across completing platforms. As an example, it should be noted that more than 500 million people use Instagram Stories, which was recognized by Facebook as an excellent opportunity to grow the advertising business. Instagram Stories already account for about 10% of the total as spend on Facebook products.
Can Fleets Make People Feel More Comfortable at Twitter?
In the case of Twitter, Fleets are intended to address one of the main reasons why users do not tweet: feelings of discomfort due to the public nature of Twitter. It is still too early to say whether Fleets will be successful in the role the company has intended for it. The company has, in recent years, begun testing features in public, often seeking feedback from users before spreading them. It ‘sIt’s one of the ways Twitter tries to be careful about what drives it, but it also slows down the process itself. But, the impression is that Twitter is often late in keeping up with trends.