This is a guide to all the terms used to describe Facebook statistics within an Analytics Module in ZoomSphere. It follows the terms as they appear down each menu item, so open the guide and use it along side the Module. The definitions for Page Users and Fans and their breakdown are very straightforward and so the just the basic terms have been included. This dictionary should make all the definitions clear so you can get more from the metrics!
ZoomSphere – Analytics Module – Facebook
Fans – The total number of people who have liked your Page.
Fan’s Change – The change in total fan numbers expressed as a percentage.
Admin Posts – The total number of posts by Page Admins.
Interactions – The total number of people who saw a post that liked, shared, clicked or commented on it.
Likes – The total number of times all posts were liked over a given time period.
Comments – The total number of times all posts were commented on over a given time period.
Shares – The total number of times all posts were shared on over a given time period.
Page Reach and Impressions
Page Impressions – The total number of times that any content from your Page is displayed to one of your Fans.
Page Impressions by Story Type – Total number of times a story about your Page was seen, broken down by story type. There are 9 Facebook set story types, check them out here. ‘User Post’ is is often a strong barometer of your content.
Page Reach – The total number of unique people that saw any of your content you posted.
Page Impressions by Frequency Distribution – The number of times people saw your content appear in their News Feed, broken down by how many times they saw it. For example, on a particular date, 88 people may have seen a post once, 43 may have seen it twice etc.
Page Impressions by Viral Frequency Distribution – An example is best! If your friend publishes (shares/interacts with) something you posted, and someone else sees it, it’s the number of times that happens. (Facebook Def: The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page)
Organic – The number of times content was displayed in a user’s News Feed or on your Page.
Viral – The number of times content associated with your page was displayed in a story published by a friend. Viral impressions happen when friends comment or share on your page for example.
Paid – The number of times content you paid to be displayed (i.e. through a boosted post) was displayed.
Engaged Users – The number of people who Liked, Shared, Commented etc on anything on your Page.
Engagement Rate – The percentage of people who engaged with your Page after they saw it.
Consumption By Type: The number of times people clicked on types of your content. The types are divided into 4 categories preset by Facebook – photo, video, links, and other.
Consumers – The number of people who actually clicked on any of your content. This doesn’t include likes or shares, but clicks.
Negative Feedback by Type – The numbers of times your Fans interacted negatively with your Page. these types are set as – Uniking your page, if someone reports a post as spam or hides it, or they hide all from your Page.
Places Check In Total – The numbers of time someone checked into your business’ location.
Posts Impressions – The total number of times individual posts have been seen throughout Facebook – on your wall or on other people’s walls. It gives a better analysis of the real impact of each individual post.
Posts Reach – The total number of unique people that saw your posts throughout Facebook – on your wall or on other people’s walls.
Posts Organic Reach Rate – The total number of unique people that saw your posts throughout Facebook – on your wall or on other people’s walls – FOR FREE! (If you don’t use any paid content then this graph and Posts Reach will be the same)
Post Impressions Frequency Distribution – The number of times people saw your content on Facebook, broken down by how many times they saw it. For example, on a particular date, 88 people may have seen a post once, 43 may have seen it twice etc.
Interactions – The number of times people Liked, Shared, or Commented on your posts.
ZoomSphere Analytics Chart For Individual Posts
Reach: How many people saw it. Total number and those that were fans, including how many times it was seen (impressions).
Interactions: Numbers of Likes, Comments and Shares.
Consumptions: Clicks on links and click on other things like photos and videos.
Page and Post Stories and People Talking About This
Page Stories: The number of different story types generated by your page. Stories are anything you do such as Liking a photo, Posting a Status etc that appear in other people’s News Feed. The Story types are – checkin, coupon, event, fan, mention, page post, question, user post, and other.
Page Storytellers – The number of unique people that created a story about your Page, or on your Page, broken down by the story type.
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