Hearst Magazines in Spain recently partnered with ZoomSphere to put our social media tool to work sharing their content across a host of magazine brands like Elle, Harper’s Bazaar, Ego, and Micasa. The publishing giant was looking for a tool to help their community management team track their social activity and grow their digital business. In recent years Hearst has developed their social activity using two main platforms, Facebook and Twitter. Their communities have grown to more than 6.4 million fans on Facebook and 2.5 million followers on Twitter consuming their contents each month! With such a staggering number of people interacting with their brands it was important that Hearst Magazines had help in their digital marketing strategy.
Ana Multigner, the Digital Content Director for Hearst, describes how the magazine giant values their social communication, “In a world with more mobile devices than people connected, social media is the most important window for getting in contact with our followers and potential ones.” Hearst Magazines tested ZoomSphere for three months and found it to be the best solution for managing their high profile brand and legion of fans. It was important for Hearst to get the decision right otherwise it could significantly impact their ability to share and interact efficiently with their audience. ZoomSphere provided the magazine’s digital team with the ability to effectively publish and schedule their content, provide deep analytics to grow their brands, and offered a dedicated channel to manage all their incoming communication. We are thrilled to be working with Hearst and very proud that they chose to use ZoomSphere!
“After benchmarking with different tools, we found ZoomSphere the best solution in terms of product and cost balance. ZoomSphere provides us with a good solution and a great client service experience!”
Digital Content Director – Hearst Magazines