In this module, we present you with a comprehensive presentation of your brand’s and your competitor brands’ social media marketing efforts. Presented in numerical comparisons. Gone are the days where you would have to manually check each of your competitors’ social media accounts for content and campaigns. This module provides you with a one-page report on the below 10 reports:
This report is a facebook-centric report using ZoomSphere’s Comparisons Module
- Followers/ Fans Trend
- Page Story Tellers (PTAT)
- Page Posts
- Page Interactions
- Interactions by the day of the week.
- Interactions by hour of the day
- Reactions by type
You can find out more in ZoomSphere
Since this is a Comparisons Module, you are presented with data on how your page compares with your competitors (external connected profiles). This is insightful to improve your page’s standing if you are not yet an industry leader. You can view what needs improvement in your competitor’s page posts.
- Select + NEW MODULE from your ZoomSphere dashboard.
- Beside “Module Type” scroll down and select Comparisons Module.
- Fill in your module names and description accordingly under Basic Info tab .
- Select your administered accounts under Connected Profiles tab.
- Enter competitor’s URL under External Profiles tab.
- Click Save Module every after URL you have entered until done.
- Go back to Basic Info tab and select Save Module to finish.
Comparisons Module Tips
- When viewing the “Follwers/ Fans Trend” chart, the page is initially defaulted to a line chart. It’s best to gauge the data by changing the chart to a pie chart when you select . You can do the same for all other charts that fits your best visual needs.
- Pay more attention to Page Story Tellers (PTAT) than the other metric or reports. Let’s take a look at the chart below. In comparison with the above data, Brand C takes majority of the fans with close to 600,000 fans. However, the number of people talking about their page is minuscule in the graph below. Although with only 25,834 fans, Brand K is one of the most talked about page for this. This could mean two things: that the page has viral content or they are spending more for ads compared to their competitors. This means that if your brand is Brand K, then you are in the right direction. High PTAT = more engagement = more brand equity. However, this is only relates with online marketing. Your counterpart brands may be more exposed in other forms of offline media, but to have more favorable PTAT over your competitors is a great indicator that they are not paying enough attention to their existing fan base.
- When you are a minority in terms of brand equity, most likely, your fans are also fans of your competitors. This means you are competing for your fans time with your competitors. The Account Posts chart is a great indicator of how your brand fairs with your competitors’ posts. Another complimentary metrics that you can check based on account posts is Page Interactions.
- Another overview chart to check is Page Summary Table as seen below. This chart provides you with a broad data of your number of followers and change in growth. Additionally, interactions, admin posts, and response rate is also provided. It’s up to you how you can make use of these data. But If you are not getting the right response rate you’re after, perhaps you should tell your content producer to improve content.
- Reports – Click on at the top right corner to send your graph to the Reports Builder. New window will apear to select for which report and date range.
- Graphs – Click on at the top right corner to choose your preferred graph: pie, line, or columns.
- Download – Click on at the top right corner to download the graph. Filetypes available are PNG, JPG, PDF, SVG, or CSV.
- Zoom – you are able to zoom in and out of each graph by left clicking your mouse on the graph and dragging to the right. This allows you view desired period of time. A “Reset Zoom” button will appear for resetting the graph.
- Metrics – You can add/remove metrics or legends from showing in the graph if you click them from the chart table.