Every writer needs a tool conducive for better writing: may it be a better environment or better books to read. A content producer’s best friend in social media marketing is a publisher tool. Content creation is a tough job in itself. You have to start from scratch, conceptualize topics, make drafts, brainstorm, and finally curate them. This is no simple organizational task. having a bird’s eye view of your content for the next week or 30 days is valuable to understanding your overall voice. ZoomSphere’s Publisher Module complements content curators by allowing you to schedule your posts ahead of time.
ZoomSphere’s Publisher Module allows you to manage and schedule posts to several accounts simultaneously. Currently, ZoomSphere supports Twitter, Google+, YouTube, Facebook, and LinkedIn. You can use ZoomSphere’s Publisher Module to schedule posts on all these platforms. You can link unlimited numbers of accounts.
- Mouse over the “+” sign and select + New Module from your dashboard.
- When a new window pops up, select “Publisher” from the drop down menu.
- Fill in your preferred labels under Basic Info. You can also grant access to different staff members.
- Under Connected Profiles, select the connected profiles you administer to use this module for.
- If you’re an agency, it is useful to create different Publisher Modules per client or brand.
- Under Alerts & Reports, you can have option to notify you for any comments.
- Under RSS Integration, you can fill in RSS feeds that directly publishes to accounts you manage within this module.
- Schedule RSS feeds from your blog or your product posts that you think need no further curation. Although not a rule, it is suggested to apply this method only to platforms that is optimized for both the RSS feeds and platform you’re feeding RSS to. For example, you wouldn’t want to schedule RSS feeds for both twitter and facebook simultaneously. The two platforms require different presentations altogether.
- However, don’t automate your postings all the time from RSS feeds. Some content you’d want to add more caption like hashtags or various CTAs.
- Based on your readership and past posts, allot enough time for you to review your posts. Tweak your content accordingly based on your readers’ feedback and current events if applicable. Your current system of scheduling posts may be to allot a week or two or more for scheduled content. It’s up to you how long you plan to schedule ahead and based on what works best for you. Our platform is there for you to use how ever you please.
- Shorten links. No body wants to see a link that is more than 50 characters long. Long links are unappealing and distracting to look at. Curate your links well. You can even create custom shortened links using Bitly for your URLs.
- Don’t publish the same posts to all your accounts. For instance, inserting a URL link works for Google+, Facebook, and LinkedIn. It’s not the same story with Twitter and Instagram. Ideally you’d like to post a Twitter-optimized photo and then include a link. Additionally, you can add relevant hashtags.
- Include a powerful CTA and headline to your posts. Your content is just as attractive as its powerful headlines. You don’t have to make your headlines clickbait material. Related Why Clickbait is Bad for Business
- Don’t over post within a day. Refer to your Analytics Module’s Page Fans Online chart and optimize your posting schedules based on the most number of your fans online in a given day or night. Even if you’re a news site that needs to publish more daily, you can use the Page Fans Online chart as reference to best schedule your postings.
- Be mindful of image dimensions. Different social media platforms require different image dimensions. For optimal exposure, you’d want your post or article images to adhere to each of the platform’s suggested image dimensions. What works on facebook won’t necessarily work for twitter.
- Don’t link your accounts to each other. That’s what a social media marketing manager in 2008 would do. Most social media platforms have this function to link and auto post your content to one another. It may seem great and time saving. The problem with linking accounts is it posts unattractive links and pictures. It’s just not optimal to go this direction.
- Lastly, play with our Publisher Module. There are no limits to what you can do.
What do you think about our Publisher Module? Do you have any suggestions for improvement? Let us know in the comments. We’d love to hear your feedback!