Elevating Short-Form Video Creation through Collaborative Scripting
The digital landscape has witnessed a surge in short-form video content on platforms like TikTok and Instagram Reels, making a lasting impact within...
When the times get tough, the tough get going. While this often-used phrase might seem a little overused, it is the apt way to describe the attitude we all have got to have to keep going through what 2020 has thrown at us.
Now is not the time to despair, but it is the time to take on some creative tasks and come up with proactive plans to make your content work on social media. Look at the bright side. People are having more screen time than ever. And you need better ways to promote virtual means of business considering the social distancing norms in place and the overall rise in virtual transactions.
Lockdown has provided a huge chance for you to work your tricks on social media marketing and content planning. Wondering where to start? Let’s help you with that. Here is a brief guide on how you can best build a winning content plan that will get you the maximum reach and
A smart tool can be a real game-changer for the whole team. You can easily create one in Workflow Manager and combine it with the Social Media Scheduler
Online services and shopping have moved from one of the options to the primary means of business transactions due to social isolation norms. The pandemic sure has forced businesses to interface their customers through online channels.
Many of the companies which previously thrived on an offline mode of marketing are finding it difficult to market their products and services as customers no longer behave the same as pre-COVID times.
Physical contact has dwindled, and so are physical means of marketing. About 90% of sales activities are happening via digital means through telephone, video conferencing, and web meetings. Facebook just witnessed a 70% increase in the usage of all its apps in March. TikTok had a 27% increase in downloads the same month. These social media platforms provide a way to directly interface your target audience and carry out your digital marketing efforts efficiently.
Digital marketing continues to triumph over traditional methods. And when it comes to digital marketing, content is the King. Knowing what type of content to create and how best to publish it is of utmost importance for any business trying to capture their audience’s attention.
There are certain specific concerns to content marketing in regards to the current pandemic situation. Here are some questions that would need answering:
The key is to stay relevant, informational, and provide some value to your target audience.
Base your content planning, depending on the platform you use. The target audience, user behavior, the way content is consumed and distributed all differ depending on the platform. And the way advertising and marketplaces work in each of these platforms too duffer. So you will have to devise a platform-specific content planning to achieve good results.
Facebook data from ZoomSphere Analytics app
To post constantly and frequently, use a social media Scheduler
Instagram post detail in the social media Scheduler app
Consider adjusting your pre-COVID19 content to reflect the current situation or completely scrape it off if it sounds too jarring. While the screen time has increased, the way people perceive content has had a considerable change as well. Try your best not to come off as insensitive, and do check your content before you post anything online.
So, this is how you can amp up your content strategy for social media in these tough times. We understand that it is not easy enough, but you should be good to go with a bit of brainstorming.
As the shift to online accelerates, ZoomSphere is well placed to help you stay connected with your social media customers. Our all-in-one solution directs all your customer enquiries and messages into a single dashboard.
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