What is in the numbers? A lot much!
If you are like most of us, you perhaps keep track of comments, likes, and followers. But is it all that you know? Have you ever dived deeper into analytics and explored the data mine?
If not already, now is the time to do that, and we will tell you how. Let’s get started.
There are more than 25 million business profiles on Instagram and more than 200 million Instagrammers who consume the content available on the platform.
Yet you know, not all businesses gain the same amount of traction as others. The difference between a successful and not-so-successful Instagram marketing strategy lies in making the best use of numbers provided by Instagram analytics.
If you are not keeping an eye on Instagram analytics, here are a few key mistakes you could be making:
This is just a short glimpse of all the things that could go wrong without accessing Instagram analytics.
So, now that analytics has garnered your interest let’s see how you can dig all the data.
⚡Disclaimer: If you don’t want to follow the long route, you can make use of Zoomsphere social media analytics that provides you with all the metrics in its data-rich dashboard. The tool also allows you to customize the data and period, analyze using interactive graphs and tables, and download reports in a format you like. You can schedule a demo here if you wish to know more about its exciting features.
The absolute baseline is knowing your profile analytics such as impressions, interactions, reach, profile visits, website clicks, mentions, and email clicks.
You can access those data in IG Insights or ZoomSphere analytics sections with Profile Reach and Impressions, Page Posts and Post Level Stats.
To execute a successful Instagram marketing strategy, it is essential to target the right eyes. So, it is essential to ensure that your marketing strategy does align with the right individuals.
To do so, you need to follow details like top locations your page is accessed from, the age range of your followers, the gender of your followers, the average time of day your followers are on Instagram, and days of the week they are most active.
You can access it in IG Insights with Audience or ZoomSphere data sections dedicated only Followers and Audience.
If you post Instagram Stories (which you should anyway), Stories analytics could provide substantial data for you to dig into.
Once your story has gained significant views, you can track its impressions, reach, exits, replies, and people’s insights. Stories data are available in ZoomSphere Analytics App in tab Profile Stories.
If you want to make the most out of Instagram, here are a few metrics you should keep an eye on depending on your end-goal.
If your main aim is to build brand awareness, here are a few metrics you should keep a close eye on:
Follower count
As a general rule of thumb, the more the followers count, the better your brand is doing in terms of creating awareness.
How to achieve it?
The best ways to grow your followers on Instagram is by running ads with this objective, holding contests and giveaways, and partnering with relevant brands.
Reach
Reach refers to the number of views that your account, posts, and stories are getting.
How to achieve it?
You can enhance your reach by posting quality content optimally.
Impressions
Impressions refer to the number of unique views that your brand gets.
How to achieve it?
Find your optimal posting times when most of your users are active. Hosting related contests and asking questions also drives engagement.
If you are on Instagram not only to interact with followers but to also generate leads, here are a few metrics that you should track:
Website Clicks
Naturally, the more is the number of website clicks, the more people are landing on your website from ads, posts, and stories. This ensures that your adopted strategy is working, and your efforts are paying off.
How to achieve it?
Have a clear call-to-action in your Instagram bio. You can also tag your products, which will encourage users to check products on your website. Additionally, you can also make use of ‘swipe up’ in Stories.
Followers Hours/Days
You can plan to run your paid ads on Instagram around the time when most of your target audience is active.
Call Clicks/Email Clicks
Call clicks and email clicks are a direct indication that your marketing strategy is working. If you play cards well, these touchpoints can help you convert them into loyal customers.
If building a community is your goal, we will recommend tracking the following metrics:
Comments
A large number of comments drive engagement and signals you that your content is well-received by your target audiences.
How to achieve it?
Encourage your users to comment by asking for them in your post. Also, make sure to respond to your followers whenever they comment. Do not ever ignore comments, even if you just like them.
Story Replies
The replies to your stories is also a great way to gauge the activeness of your community.
How to achieve it?
Post engaging content and ask viewers for their views. You can also ask them to DM you for downloading.
As you can see, Instagram analytics can empower you with crucial data and help you align your business and marketing strategies in the right direction. So, how do you use analytics, and what is your pain point so far?
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