We at ZoomSphere know that social media is constantly being updated—so you should be, too. 🤗
Here are the 🔝 social media news from the past 2 weeks or so that you don’t want to miss. 😉
Facebook x Rayban Smart Glasses
😎 We’ve finally been given our first look at Facebook new smart glasses, made in partnership with RayBan.
👉 The glasses are available in three styles, each based on traditional RayBan designs, including the ever-popular ‘Wayfarer’, one of the only sunglass styles that look good on almost anybody. Which largely disguise the fact that you could be recording everything that you see. 👀📹
The glasses, called RayBan ‘Stories’ largely achieve their key intention upfront, in being a fashionable looking wearable device - because as Google Glass showed us, if your smart glasses look too nerdy, no matter how functional they are, nobody’s going to wear them. 🙈
🐦 Twitter has announced that it’s opening up Ticketed Spaces to more users, providing another way for creators to make money from their on-platform efforts.
The point is that some users will now be able to create ticketed Spaces, which is another consideration for audio broadcasters to factor into their strategic calculations.
Ticketed Spaces provides an additional avenue for creator monetization on the platform🤑, which is a key element in Twitter's broader strategy to boost usage, and attract more users.
New '$uper Follow' Option
🤩 It’s been in test mode for the last few months, and now, Twitter has officially launched its new ‘Super Follow’ option, with selected creators in the US now able to charge a monthly fee for exclusive, extra tweet content for their biggest fans.
The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform, while also providing more ways to build their member community, and establish more reliance on the app.
New 'Safety Mode'
🐦 Twitter is testing a new option that would help users avoid tweet pile-ons by automatically blocking accounts engaging in such behavior, via a new ‘Safety Mode’ setting.
❓ When activated, the new Safety Mode would temporarily block accounts that use potentially harmful language, and/or send repetitive and uninvited replies or @mentions your way, in order to help you avoid any negative impacts.
Will people be open to shopping via tweet?🤔
We’re soon set to find out, with Twitter developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings, tied to business profiles in the app, which will enable Twitter users to both save product listings and make purchases, direct from tweeted content in the app.
Twitter Launches Test of Full-Width Images & Videos on iOS
📣After testing it out internally over the past couple of months, Twitter has now launched a live test of its new, full-width visual display for tweets in-stream, which will see tweeted images, GIFs and videos take up more of the tweet view, and remove the rounded corners of the current display.
As you can see here, the new visual format will take-up the whole horizontal space in the tweet feed, which will make your shared images and videos stand out with more solid blocks of visuals in the app. 😎
Twitter Launches Test of 'Remove Follower'
🐦Twitter has launched the first live test of its new process to remove specific followers from your audience, eliminating the need to block/unblock for the same.
❓👉As you can see in this image, those in the new test will now be able to select ‘Remove this follower’ direct from each specific user’s options listing within their ‘Followers’ display.
❗The user will not be notified that they’ve been removed, and they will be able to re-follow you again, if they choose. But it provides a less intrusive way to remove somebody who you maybe don’t want engaging with your tweets any longer.
Twitter Testing Reactions in Turkey
📣🤩 Twitter is moving to the next stage of testing for tweet reactions, adding more ways to quickly respond to tweets in-stream.
As with reactions on other platforms – including Facebook and LinkedIn – this option will make it easier for people to give more nuanced, quick feedback as they view a tweet, with the '❤️' often not being enough to capture your response or represent your meaning.
Birth Day Requirement
Instagram is taking the next steps in its effort to better protect younger users, in line with coming regulatory changes, by asking all users who’ve not previously entered their date of birth 📆🎉 to do so in the app.
As you can see here, the new prompts will ask users to add their birthday, which, if ignored, will eventually see users blocked from the app until they add in the required information.
👻 Snapchat has announced a new update for its Scan tools, which will provide more ways to use the Snap Camera to discover additional insights, and facilitate more direct actions based on what you see.
As you can see here, now, the Scan option is right at the middle of the lower function bar in the app. 👀
➕ Snap is also rolling out a new shopping experience, directly via Scan, which will provide specific product matches based on your scanned product image.
Shutting Down 'Stories'
😮 LinkedIn is now also moving away from its LinkedIn Stories experiment.
“We introduced Stories last year as a fun and casual way to share quick video updates. We've learned a ton. Now, we're taking those learnings to evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational."
So, another Stories option down, and one less consideration in your strategic planning. 😜
👀 This week, LinkedIn is launching the capacity for LinkedIn Learning instructors to host live events on the platform, with a feature that it’s calling ‘Office Hours’.
❓ As you can see here, soon, LinkedIn Learning users will be able to tune into live-stream sessions with course instructors, providing a more direct avenue to education and industry networking.
Which of these #socialmedianews are your favourite? 😜