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Top social media management tools for 2022

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Which type of social media marketing & management tool is best for your business?


Social media marketing and management tools are beneficial for businesses looking to grow their social media platforms and manage their presence across multiple platforms.

Make sure the tool you choose has easy integration with other tools and offers bells and whistles that are more informational than distractions.

Many social media marketing and management tools are on the market, but not all are created equal. When choosing a tool, make sure to look for these key features:

- Easy integration with other tools you use (Google Analytics, MailChimp, etc.)

- Rich functionality that offers more than just distractions (such as insights and analytics)


Social media tools are essential for any business.

There are many different social media tools businesses can use to help them grow. Companies need to find the right tool and use it effectively. Companies can reach their target audience and grow their business using the right tool.

Many social media marketing and management tools are on the market, but management is the most important. An excellent social media management tool will help you keep track of all your accounts in one place, schedule posts, and measure your results. So, which type of social media tool is best for your business? That depends on what you need it to do.

There are many different social media management and marketing tools, so it's essential to find the best one for your business.

There are many different types of social media management and marketing tools. It's crucial to find the one that fits your business needs. Some factors to consider are:

Best Social Media Tool 2022

- What platforms do you want to manage?

There is no one-size-fits-all social media management tool. Different platforms require different tools and features, so pick the app that best manages your specific social media accounts. 

- Do you need reporting and analytics?

Not all social media management tools offer the same level of reporting and analytics. Some have a free trial to test out the features and see if it provides what you need. It would help if you also considered how often you will need to generate reports and whether or not the tool offers an easy way to do that.

- What kind of features do you need for social media management tools

When looking for a social media management tool, you should consider a few factors. The first is the category of the tool. Are you looking for a social media advertising tool? A tool that can help you manage all your accounts? Something easy to use and will save you time? Once you have an idea of what you need, begin by making a list of all the current platforms. This will help you decide if the tool supports all of your accounts or just some of them.

Additionally, usability is another essential factor to consider. How easy is it to use the tool? Will it save me time or make my job easier?

There are a lot of different social media schedulers on the market, and they each have their own set of bells and whistles. Most social media management solutions provide similar features, but how thorough are they?


The essential features for marketing tools for social media are summarized into the following broad categories:

  • Publishing and Scheduling: Can you see your monthly calendar and post automatically to different channels? Is it easy to switch between profiles? Can you schedule as many things as you want?
  • Unified Social Inbox: Can you respond to people who talk to you on social media in real-time?
  • Social Monitoring: Would you like to track how people feel about your brand and what they say about it online? You can also track your competitors to see how they are doing.
  • Competitor Analysis: Can you use social media analytics to track and compare your competitive advantage?
  • Campaign Tracking: Can you track how your ads, posts, and website are doing? Can you see what people are clicking on? Can you change your marketing strategy based on what you learn?
  • Custom Reporting: Do you need to build reports for clients on their major social accounts?

If you aim to improve your social media management, here is our list of the top 10 tools. We've ranked them by their standout features and functionality so that it's easy for anyone who wants a competitive edge in today's crowded marketplace!

We suggest signing up for a LIVE demo of these solutions where possible and accepting the FREE trial if offered. Note that some paywalls may exist with hidden costs, so be sure to research them before saying YES!

Two stars mean it has the feature but outranks by other tools; three stars represent excellently, but red 4 star means they excel in the category! 

top smm tools

Here are the contenders for top social media tools this year.

  1. Zoomsphere – Best for SMBs & Agencies
  2. Falcon.io– Best for Enterprise
  3. Sprout Social – Best for Agencies & Medium-Sized Businesses
  4. Hootsuite – Best for SMBs & Enterprise
  5. Agorapulse – Best for SMBs & Agencies
  6. Loomly – Best for Solopreneurs & Small Businesses 
  7. SocialPilot – Best for Small Agencies
  8. Sendible – Best for Agencies
  9. Buffer – Best for SMBs
  10. Later – Best for Solopreneurs on Instagram



Platforms:  Facebook, Instagram, Twitter, LinkedIn, YouTube, Google

G2 Ranking: 4.8 out of 5


ZoomSphere is a social media management tool that lets you manage all your social media accounts in one place. With its powerful analytics and scheduling features, you can save time and get better results.

Also, with its team collaboration features, you can improve your productivity even more by letting multiple users work simultaneously on the same project. And best of all? You can try ZoomSphere for free!

Their pricing plan is module bases, which means you pay for modules you decide to use, and the price remains the same even if your team grows double in size!

ZoomSphere has some excellent collaboration features that can come in pretty handy when working with a team of marketers, such as projects and tasks assignment, activity logs and instant messaging capabilities. The free plan offers support for unlimited Social Profiles at once (which should be more than enough for most users) and allows you to add a total number of collaborators.

Once all of your profiles have been connected, you can start scheduling posts to be published in the future.

The interface is very well organized, and it's easy to find any feature or section you might need. You will probably spend a bit of time clicking around and exploring what ZoomSphere has to offer, but I'm sure it will pay off once you get used to the platform's capabilities.

ZoomSphere is a pretty solid tool that is worth trying, especially if you're starting with social media marketing or managing a team of marketers.

It stands to note their interface's simplicity is consistently and notably awarded best in class from sites like G2CrowdCapterra, and the like.


Platforms:  Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

G2 Ranking: 4.1 out of 5


Falcon helps you connect with your customers in new ways by automating content creation and scheduling posts across multiple channels- all without getting overwhelmed!

It also helps you analyze your customer data, promote content on the go with their app or desktop version and track results of all campaigns through an easy-to-use dashboard. 

Falcon.io also offers software for monitoring what's happening in cyberspace to be engaged directly by business owners who need more information than ever before!

Their slogan is "Any kind of marketer, whether solopreneur or digital agency, can use it."

They offer a social media scheduling tool that may be used for monthly planning on numerous platforms, including Facebook and Twitter. Auto-Queue posting and visual planning are included.

They have a Social Inbox function in addition to social monitoring and listening. They don't have an Influencer Search option, but they're a comprehensive solution to help any business.

In addition to this, the Falcon.io platform offers a content calendar that allows users to plan, create, and schedule their material in collaboration with marketing teams.

It also makes it simple to establish pages with the campaign builder, including pre-made templates with APIs for integrating social data, audience, and content metrics into existing client CRM, CMS, and analytics systems.

Since it is cloud-based and user-friendly, WPLift Social Media Management offers assistance through online guides, tutorials, and a ticket submission portal 24 hours a day, seven days a week.

A monthly subscription starts at $129 and rises with customized features.

Sprout Social

PlatformsFacebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest

G2 Ranking: 4.1 out of 5


Sprout Social has designed its scalable platform for large organizations and teams known for monitoring, scheduling, analytics, and team management with approval workflows. This social media management software will interest anybody interested in promoting employee involvement.

The free social media management tool is simple and contains all the basics and requested customizations. The individual metrics for each post are one such feature.

Sprout's permission settings and post approvals cater to digital agencies and medium-sized enterprises.

A social inbox tool allows you to interact and connect with your followers and social monitoring and keyword search tool. However, it does not feature Auto Post with queues or an influencer search capability.

Pricing begins at $99 per month up to $249.


Platforms: Instagram, Twitter, LinkedIn, YouTube, Pinterest, Facebook

G2 Ranking: 4.1 out of 5


Hootsuite is one of the rockstars in social media management tools. It offers a free account and a paid professional account for $49 per month. The paid account allows users to manage an unlimited number of social media accounts, get detailed insights into their social media performance, and schedule posts ahead of time.

The free plan allows just one user to manage up to three social media accounts, while the paid plans offer more features and allow more users to be managed. It will enable you to schedule posts in advance, and you can have up to 30 posts queued at a time.

Its features also allow you to track and manage all social media accounts from a single dashboard. This enables businesses to keep a close eye on their social media channels and respond quickly to any comments or inquiries.


Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube

G2 Ranking: 4.5 out of 5


Agorapulse, like the previously mentioned fully integrated social media management platforms, has all of the essential functions of scheduling, visual calendar, social inbox, analytics, and team collaboration.

Zoomsphere and Agorapulse are comparable since both enable you to study your competitors and improve your Facebook posts to attract your target audience. 

However, they do not have an influencer feature, so you can't follow your favourite industry leaders. Agorapulse has a devoted fan base of niche users that find this social media management software.

Plan pricing starts with $79 per month to $399 per month. 


Platforms: Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, Facebook, & TikTok

G2 Ranking: 4.6 out of 5


Loomly helps businesses manage their social media accounts and collaborate with team members. It offers a variety of plans, each tailored for your specific needs!

The plans allow multiple users to manage accounts, giving businesses and agencies more flexibility in accessing which account. 

The tool offers comprehensive plans for teams of up to 26 people, making it a top pick for large teams. Additionally, Loomly allows users to create beautiful visuals, schedule posts, and track their performance over time.

The upgraded accounts come with higher ad budgets, custom workflow tools, branding, and IM integrations. This allows users to manage their social media campaigns more efficiently and effectively.

With Loomly, businesses can see which pieces of content are being interacted with the most and adjust their strategy accordingly. Additionally, Loomly offers detailed analytics so businesses can track how well they're performing on social media.

There are three plans available, each with different limits on ad spend. The cheapest plan allows for up to 500 followers and limits $500 per month on ad spend. The most high-end plan allows for up to 50,000 followers and limits $10,000 per month on ad spend.

Users can try the service out for free with a free trial. It provides a free trial to customers to test out the various plans and additional pricing options for companies of all sizes.

Plans range from $25 to $249 per month.


Platforms:  Instagram, Facebook, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest

G2 Ranking: 4.3 out of 5


SocialPilot is a collaborative social media tool that allows you to manage your entire social presence in one place. It provides a team-based dashboard that includes analytics, content management tools and scheduling features.

SocialPilot is for social media managers who want to manage their entire social presence in one place.

The SocialPilot tool is a social media management application that lets you schedule material ahead of time, making it simple to maintain your social media profiles.

You can also drag and drop content items on the social media calendar to rearrange them as needed.

The free version of SocialPilot enables users to manage their social media accounts from one place. The tool's in-built social inbox lets you stay on top of new content from your various networks. This useful social media software also gives your social media communications analytics, even if they aren't produced using SocialPilot.

SocialPilot offers affordable pro plans, which allow users to work with teams. Users receive a free 14-day trial when they sign up for SocialPilot.

Pricing ranges from $30-$100 per month. 


Platforms:  Instagram, Facebook, Twitter, LinkedIn, Google My Business, & Pinterest

G2 Ranking: 4.4 out of 5


One of the most effective social media management solutions available on the market is Sendible. It allows users to manage all their social media accounts in one place, schedule and publish posts, track comments and analytics, and more. Agencies can use Sendible to streamline their social media marketing operations and improve their results.

Sendible features to offer everyone something. It allows users to manage their social media accounts, schedule posts, track brands and measure the success of campaigns. Additionally, Sendible also offers team collaboration tools and detailed reporting features.

You can post to all the leading social media networks, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube.

Its pre-built report templates make it easy to have a client-ready social media report.


PlatformsInstagram, Facebook, Instagram Stories, Twitter, LinkedIn, & Pinterest

G2 Ranking: 4.3 out of 5


Buffer is a tool that lets you share content across different social networks with easy scheduling capabilities and analytics tracking.

One of its key features is the "Content Inbox", which allows users to enter the URL of their favourite blog and have it sent to Buffer instantly. This way, they can easily share content with their followers without manually adding it each time.

Buffer is a popular, well-rounded and easy-to-use social media publishing tool that lets you publish social media updates with one queue, interactivity, analytics, and team features. 

While you can't recycle hundreds of articles, it does receive content from an RSS feed, allowing you to post items from blogs. Buffer connects to software called Reply, giving consumers a Social Inbox.

Buffer is a well-known content marketing tool with influencer search and a restricted client management system. It's straightforward to use, making the content planning process more manageable. It also allows for user permissions and workflow development.

Pricing ranges from $15-$399 per month. 



Platforms: Instagram, Pinterest, Facebook (limited), Twitter (limited)

G2 Ranking: 4.7 out of 5


Later is the preferred social media management software for a visual content calendar and scheduler. Later.com began as a social media posting tool that prioritized Instagram as the primary social network. 

It initially provided content planning to optimize the aesthetic of an Instagram feed, but it has expanded into a visual calendar that includes all major social media platforms. 

Their product focuses almost entirely on visual planning. There is no social inbox or RSS integration. However, it does have analytics capabilities to help you plan your postings more effectively.

If you've come across a Facebook ad for Later, you might be taken aback to learn that it allows you to add your Facebook pages to expand your posting schedule. These platforms, however, have certain restrictions if you're looking for another social media platform because Later is currently focused on Instagram and Pinterest.

Pricing falls from $7.5-$41 per month.


How to decide which social media tools to use

The available social media tools range is vast, with many different functions and pricing models. It would help if you decided on the right one for your needs!

Time: How much time will it take to learn how to use the tool and how much time will you need to use it in general?

Cost: What's your budget?

Goals: Does the tool match up with your social media goals?

Workflow fitHow much does this tool cover in your workflow? Do you need an approval process or multiple users?

With the above in mind, here are some of our favourite social media tools for small businesses:

There are many cost-effective options available for small and medium businesses.

Every app has a free trial or free plan, so it is important to try several before deciding.

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