Instagram Predictions for 2022

Instagram communities are a gold mine from a commercial standpoint. Until recently, marketers had never been able to interact with their target audience on such a visionary level. This visual brand-consumer interaction is still developing. Instagram is the only networking app with at least two years of consistent growth, according to the data below.

Source: https://www.emarketer.com

Buckle up, because there's gonna be a lot going on on Instagram in the upcoming year.

Are you ready to go ahead of the game? Here are the most important Instagram trends we predict you should be aware of in 2022:

Prediction #1: The Chronological Feed Comeback

TikTok has already paved the way with this format, and it clearly works; TikTok is now officially more popular than Instagram amongst US-based Gen Z users. 

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Prediction #2: Stronger Influencer Marketing, Micro-Influencers on the Rise

Micro-Influencers keep their followers' interest alive by posting inspirational and true-to-life posts & stories on a regular basis.
It's more simple to modify content for a small group and increase satisfaction. When a large percentage of your community shares a few common interests, your engagement rate rises. For example, addressing a million people and hope that they all understand the message in the same way, on the other hand, appears to be a significant difficulty. 📈🏋️

Prediction #3: New Specialists

As a result of the prediction above, one of our next Instagram prediction is that more companies will start seeking for influencers and those will need to be managed by someone.

The company's ties with content providers will be managed by influencer managers. They must handle sponsored posts, master systems for tracking social campaign success, conduct influencer events, and keep up with the latest social media trends, among other things.

As a result, the sector is poised to become more competitive than it has ever been. The stakes for others will be raised by a designated professional who works tirelessly to perfect influencer efforts. Those companies that do not intend to invest in this sector will be left behind.

Simply keep an eye on new job openings. 💼🔎

Prediction #4: Full IG Shopping Experience

In 2022, both creators and brands will experience new levels of Instagram Reels Shopping. 🛍️

Instagram's e-commerce services, such as the Instagram Shop tab, Instagram Checkout, and the ability for companies and creators to tag their products from their store immediately on Instagram Reels, have all gotten a makeover in the last year. 👟👖

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Prediction #5: Improved Analytics

In 2022, Instagram's predictions include an emphasis on expanding tools. Consider longer data collection periods (currently, Insights only offers 7 days of analytics), data history, result interpretations, hashtag monitoring, top-performing posts, and so on.

The question is whether you're willing to wait a year for access to a new generation of data. 📈🔎

*To use Instagram Insights, you must first have a business profile. If you're already using a personal account, you can switch to a business profile

ZoomSphere's Analytics App is here to provide deep-dive insights into your social media accounts and their performance.  😜

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Prediction #6: The Algorithm Will Become More Advanced, Reveal Fake Followers

What we know about the Instagram algorithm, thanks to Adam Mosseri,  is that it gives less screen time to low quality and visibly recycled content. 

We still don't know how the Instagram's algorithm works, though.
One thing we do know is that the Instagram  Reels algorithm doesn't appear to be as sophisticated as TikTok's algorithm, which can detect even the tiniest of interests and present viewers with appropriate content.

If Instagram wants to be competitive in 2022, we expect it to borrow an inspiration from TikTok's book and offer greater personalisation and diversity in the videos it serves to users.

Summarize

We may expect a visible metamorphosis based on our Instagram predictions for 2022. The platform is gaining traction, with aspirations to integrate social networking with a new visual shopping experience, video content, marketing analytics, and many more.

Overall, marketers will be able to connect with their audiences in new ways. Users will have access to a single site for inspiration, entertainment, shopping, and product discovery at the same time. Which Instagram trends do you think will emerge in the future? 

Sometimes social media isn't easy, and that's why we're here to help! If you're looking for a hand in building your social media presence and creating a strong social media strategy, we have you covered. You can sign up now to get started with your free trial and see what we can do for you. 🙌