Why and how businesses should be targeting their Facebook posts.

The ability to target Facebook posts to a particular demographic of your audience is a powerful way of delivering content that is better capable of engaging them –  and with Facebook’s algorithms, engagement is key! Facebook lets you select an audience for your posts based on subsets of your Likers. Gender, relationship status, educational status, age, location, language and interests, can all be used in combination to direct your messages to specific groups of people.  Continue reading Why and how businesses should be targeting their Facebook posts.

The 1 thing it really takes to grow your Twitter audience.

There are many tips and tricks to grow your Twitter audience and the basics are easily found all over the internet. Dutifully following this advice will help grow numbers in your network but it won’t equate to real engagement. There is only one way to ensure that you make the most of Twitter for your business and it isn’t as simple as it sounds.  Continue reading The 1 thing it really takes to grow your Twitter audience.

Webinar: An introduction to the NEW ZoomSphere!

Join our webinar this Friday as we introduce you to the new ZoomSphere. We want to show you how to get started and help you feel comfortable getting to know our new user interface. We put in a lot of work to update ZoomSphere and we reckon the improvements make it one of the most simple and intuitive pieces of software you’ll ever use. Get organised and manage your social media channels more effectively and in less time.

Setting permissions for the ‘Replies Role’ in ZoomSphere.

With many people collaborating on a project it’s important to be able to assign particular roles for efficiency, transparency and safety of your brand. As a tool ZoomSphere makes it simple to set permissions for members in your team. The ‘Replies Role’ permissions are for managing team members that will be interacting with customers via one of your connected social media pages.
There are three permissions levels to choose from: Editor, Operator, and Manager.  Continue reading Setting permissions for the ‘Replies Role’ in ZoomSphere.