What’s coming to Facebook: Details from F8 2015

The big news from Facebook’s inaugural F8 developer conference is the announcement of Messenger as a stand alone platform. The Messenger Platform will develop it’s own app store for the 600 million users and allow for unique content to be shared between users vis IM. The forced shift of Facebook to the Messenger app is now apparent – why have one platform with a bucket load of users when you can have two!

“It’s a new platform that developers can use to build apps that help people connect.”
Mark Zuckerberg

Messenger will start its new life simply by bringing more functionality to the sharing of videos, gifs and audio between users with 40 apps ready to go. Its role will expand quickly though. This month Facebook made it possible to send money between friends using Messenger. Only available in the US for now, users can add a payment card to Facebook and by simply typing $ and an amount they can transfer funds to friends.

3 - Install from conversation

As a platform Messenger’s full functionality looks set to be realised when Business on Messenger is launched. Websites will be able to integrate to provide a dedicated real time communication channel, particular handy for e-commerce websites to guide customers through a transaction for example. It will also be able to integrate with live chat providers that then funnel communication through Messenger instead.
Conversation with Business

Another new feature released at the conference includes the ability to embed Facebook videos. Facebook’s engagement algorithm rates native videos (i.e. the ones you upload yourself) very highly and the ability to embed them on your own site will mean there is no need to upload them twice and will (hopefully) drive engagement rankings even higher.

Facebook will now sync comments and conversations from posts on timelines with wherever they are also embedded over the web. This means that if a comment appears on Huffington Post it will be updated on the corresponding Facebook post in real time. This new feature should drive engagement as more people will be able to see comments that they would have missed if they only saw the post in one location.

One of the most exciting announcements was the introduction (without a release date) of 360 or ‘spherical videos’. This will give users a more immersive way to connect with each other and share experiences.

As time moves forward, communication on Facebook increasingly happens with richer media.
Mark Zuckerberg

From the F8 it is clear that Facebook is opening up the platform for developers to drive users and engagement by allowing more functionality from directly within their app. The move is seeking to capitalise on the ‘Internet of Things’ so that Facebook becomes the one place to deliver all your connectivity needs for a host of everyday items – time will tell.

Watch the conference here.

9 Reasons Businesses Need Their Brand On Social Media.

Still need convincing that social media is right for your brand? Here’s the 9 reason that no business can afford to deny!

1. Your customers are hanging out on social media so you should too.

Customers from all demographics use a variety of social media channels so it’s important to have a presence there too. Brand visibility and the ability to engage Fans on their platform of choice is the same as being able to take your product directly to them 24/7.  Continue reading 9 Reasons Businesses Need Their Brand On Social Media.

The new ZoomSphere from the CEO

I’m proud to present the new ZoomSphere!

For four years ZoomSphere has been growing and developing in line with our mission of making beautiful and powerful social media management software. We strive to make ZoomSphere more useful with every update, but our latest release takes ZoomSphere to a whole new level. From our landing page on the web and through each facet of our application, our attention to detail has been meticulous.

We discussed each every pixel and took the time to make sure every decision we made was the best one for our customers. We never want to burden them with useless information or features.

We have continued with the minimalistic trend that defines our software inside and out. Many hours were spent developing the simplest interface possible while maintaining all the functionality needed for powerful social media management, analytics and CRM. The team has been dedicated to making the user experience both intuitive and beautiful – and I am very happy with the result.

While ZoomSphere may look a little blander than other tools, it doesn’t take long to hover and click to reveal all the functionality you need, right where you expect it to be! There is no clutter on the screen and menus hide to give maximum visual focus on the desktop workspaces. There is a big emphasis on being able to see all the info you need quickly in the publishing module without any extra clicks for example. We strive for a unique visual look in ZoomSphere, we don’t copy global trends in UX or UI, because we have a unique product that delivers complete social media management. We have own way, own visions.

We only ask one thing of our customers –
what else do you want ZoomSphere to do?

Functionality continues to improve thanks to current and new customers. Our development process is simple – we listen to feedback and implement what is needed. We want you to be able to do more, faster and with better results. The new ZoomSphere is a powerful and beautiful tool that does more for your brand than ever before … and I would love you to try it!


Jakub Mach

Click to try the new ZoomSphere!

Webinar: The Analytics Module

Join our webinar on Thursday the 19th of March as we introduce you to the ZoomSphere Analytics module. The webinar will be hosted by Google Hangouts at 10AM. The webinar will cover the following:

1. Creation of the Analytics Module.
2. Description of Module components and menus.
3. Use cases for the Module.
4. Real brand examples.

Join in the webinar using your Google+ account by clicking here.

Watch the webinar here.

Joining in the webinar allows you to ask questions live. Only 10 people can join the webinar but any number can watch, if you would like an invitation to join in please message us with your email address on Facebook

Need help? See Google Hangout Help.

ZoomSphere’s Guide To Facebook Metrics

This is a guide to all the terms used to describe Facebook statistics within an Analytics Module in ZoomSphere. It follows the terms as they appear down each menu item, so open the guide and use it along side the Module. The definitions for Page Users and Fans and their breakdown are very straightforward and so the just the basic terms have been included. This dictionary should make all the definitions clear so you can get more from the metrics!  Continue reading ZoomSphere’s Guide To Facebook Metrics

Why and how businesses should be targeting their Facebook posts.

The ability to target Facebook posts to a particular demographic of your audience is a powerful way of delivering content that is better capable of engaging them –  and with Facebook’s algorithms, engagement is key! Facebook lets you select an audience for your posts based on subsets of your Likers. Gender, relationship status, educational status, age, location, language and interests, can all be used in combination to direct your messages to specific groups of people.  Continue reading Why and how businesses should be targeting their Facebook posts.